prikaz prve stranice dokumenta MARKETINŠKA KONCEPCIJA DEKORATIVNE KOZMETIKE NA HRVATSKOM TRŽIŠTU
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undergraduate thesis
MARKETINŠKA KONCEPCIJA DEKORATIVNE KOZMETIKE NA HRVATSKOM TRŽIŠTU
2017. urn:nbn:hr:180:249328
Friganović, Gordana
Zagreb School of Business

Cite this document

Friganović, G. (2017). MARKETINŠKA KONCEPCIJA DEKORATIVNE KOZMETIKE NA HRVATSKOM TRŽIŠTU (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:249328

Friganović, Gordana. "MARKETINŠKA KONCEPCIJA DEKORATIVNE KOZMETIKE NA HRVATSKOM TRŽIŠTU." Undergraduate thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:249328

Friganović, Gordana. "MARKETINŠKA KONCEPCIJA DEKORATIVNE KOZMETIKE NA HRVATSKOM TRŽIŠTU." Undergraduate thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:249328

Friganović, G. (2017). 'MARKETINŠKA KONCEPCIJA DEKORATIVNE KOZMETIKE NA HRVATSKOM TRŽIŠTU', Undergraduate thesis, Zagreb School of Business, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:249328

Friganović G. MARKETINŠKA KONCEPCIJA DEKORATIVNE KOZMETIKE NA HRVATSKOM TRŽIŠTU [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2017 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:180:249328

G. Friganović, "MARKETINŠKA KONCEPCIJA DEKORATIVNE KOZMETIKE NA HRVATSKOM TRŽIŠTU", Undergraduate thesis, Zagreb School of Business, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:180:249328

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Metadata
TitleMARKETINŠKA KONCEPCIJA DEKORATIVNE KOZMETIKE NA HRVATSKOM TRŽIŠTU
Title (english)MARKETING CONCEPTION OF DECORATIVE COSMETICS ON CROATIAN MARKET
AuthorGordana Friganović
MentorPredrag Čudina (mentor)
Committee memberTomislav Ivančević (predsjednik povjerenstva)
Committee memberDorotea Milas (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2017-03-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Dekorativna kozmetika se koristi još od davne povijesti. Prva kozmetika bili su prirodni materijali. U posljednje vrijeme se ponovno sve više koriste prirodni sastojci i prirodna kozmetika. Prirodna dekorativna kozmetika je sve traženiji proizvod. Kroz rad je prikazana marketing koncepcija dekorativne kozmetike, a kao primjer je prikazana marketing koncepcija dekorativne kozmetike Chanel. Marketing koncepcija prirodne dekorativne kozmetike prikazana je na primjeru poduzeća Orbico. Kao promocijski alati najčešće se koriste razni oglasi u tiskanim medijima, televiziji i Internetu, te promocija na licu mjesta što podrazumijeva dijeljenje promotivnih uzoraka na prodajnim mjestima. Marketinška koncepcija prirodne dekorativne kozmetike zahtjeva dobro planirane promocijske aktivnosti.
Abstract (english)
Decorative cosmetics is used since ancient history. The first cosmetics were made from natural materials. Lately, natural ingredients and natural cosmetics are again in use. Natural make-up is increasingly popular product. Through this paper is shown the marketing concept of color cosmetics, and as an example is shown in the marketing concept of decorative cosmetics Chanel. Marketing concept of natural cosmetics is shown on the example of company Orbico. As promotional tools are commonly used various advertisements in the print media, television and the Internet, and promotion on the spot which includes sharing of promotional samples at points of sale. The marketing concept of natural cosmetics requires a well-planned promotional activities.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:249328
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-03-17 10:45:06