Tea Krulčić is a young entrepreneur who after years of work in HETA Asset Resolution Croatia, decided on her own entrepreneurial statement. With partner Ivan Nazlić, they will open an event organization agency. With an initial stake of $ 20,000 in equity and its own space. Entrepreneurs will be financed through their own and other sources of funding. Market research has revealed that there are a large number of agencies involved in the organization of the event, but a small number of these agencies are well known. The market is large enough to make a profit. The mission of an entrepreneur is to help their clients plan and realize their big events, in business and in private life. The entrepreneurial vision is to be a successful, professional and effective team in the business they are dealing with. Their office is located in the center of Zagreb, at Gundulićevo 29. They provide parking for their clients. Potential clients have a lot, primarily because of the accelerated lifestyle and new trends that appear in our culture. In the business process they will have signed contracts with suppliers. Marketing strategy will be implemented through their own web site. Where they will put pictures and customer references, description of the services they offer and contact. They would have leaflets that would be a presentation of their services. Entrepreneurs believe that they are the best marketing themselves, more precisely a well-done job. Growth of companies was estimated for a year. The company plans to do business to the farmer. The environment is subject to constant changes that are becoming more and more powerful with today's development. Therefore, environmental analysis is increasingly important for performance success. By analyzing the entrepreneur's environment, Tea Krulčić has come to the conclusion that opening up her own event planning agency will not be easy to deal with in the current state of the state, but steadily investing and deceiving herself and her employees, she is convinced that success will not be missed.