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master's thesis
STRATEŠKA MARKETINŠKA KONCEPCIJA HUMANITARNE UDRUGE – NA PRIMJERU UNUO
2019. urn:nbn:hr:180:433900
Habel, Vedran
Zagreb School of Business

Cite this document

Habel, V. (2019). STRATEŠKA MARKETINŠKA KONCEPCIJA HUMANITARNE UDRUGE – NA PRIMJERU UNUO (Master's thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:433900

Habel, Vedran. "STRATEŠKA MARKETINŠKA KONCEPCIJA HUMANITARNE UDRUGE – NA PRIMJERU UNUO." Master's thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:433900

Habel, Vedran. "STRATEŠKA MARKETINŠKA KONCEPCIJA HUMANITARNE UDRUGE – NA PRIMJERU UNUO." Master's thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:433900

Habel, V. (2019). 'STRATEŠKA MARKETINŠKA KONCEPCIJA HUMANITARNE UDRUGE – NA PRIMJERU UNUO', Master's thesis, Zagreb School of Business, accessed 26 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:433900

Habel V. STRATEŠKA MARKETINŠKA KONCEPCIJA HUMANITARNE UDRUGE – NA PRIMJERU UNUO [Master's thesis]. Zagreb: Zagreb School of Business; 2019 [cited 2024 April 26] Available at: https://urn.nsk.hr/urn:nbn:hr:180:433900

V. Habel, "STRATEŠKA MARKETINŠKA KONCEPCIJA HUMANITARNE UDRUGE – NA PRIMJERU UNUO", Master's thesis, Zagreb School of Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:180:433900

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Metadata
TitleSTRATEŠKA MARKETINŠKA KONCEPCIJA HUMANITARNE UDRUGE – NA PRIMJERU UNUO
Title (english)Strategic marketing conception of a humanitarian association – UNUO example
AuthorVedran Habel
MentorPredrag Čudina (mentor)
Committee memberSanja Rocco (predsjednik povjerenstva)
Committee memberNeven Šipić (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2019-04-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Diplomski se rad temelji se na strateškoj marketinškoj koncepciji udruge te su, sukladno prethodno navedenome, izneseni strateški ciljevi razvoja Udruge za dvogodišnje razdoblje (2019.-020.) koji su usklađeni s definiranom misijom i vizijom. Osim toga, u radu je napravljena općenita analiza Udruge koja se temelji na radu Udruge i Statutu. Kreirana je i SWOT analiza koja je pobliže definirala snage, slabosti, prilike i prijetnje Udruge te koja treba poslužiti kao vodilja za daljnje poboljšanje. PEST analizom analizirana je vanjska okolina u kojoj djeluje Udruga te čimbenici koji pomažu, odnosno odmažu razvoju Udruge. Sukladno definiciji, neprofitne organizacije one su koje djeluju u korist javnosti i nisu usmjerene na postizanje, odnosno ostvarivanje profita. Cilj je neprofitnog sektora pomaganje društvu da postane zajednica odgovornih pojedinaca te da je usmjeren osobnom, odnosno obiteljskom napretku, ali i napretku zajednice
Abstract (english)
The graduate thesis is based on the strategic marketing concept of the association and according to the aforementioned, the strategic goals of the two-year Association Development (2019-2020) have been presented, which are in line with the defined mission and vision. In addition, a general analysis of the Association is based on the work of the Association and the Statute. A SWOT analysis was developed that defined the strengths, weaknesses, opportunities and threats of the Association, which should serve as a guide for further improvement. PEST analysis analyzed the external environment in which the Association operates and the factors that help or delay the development of the Association. According to the definition, non-profit organizations are those that act in favor of the public and are not aimed at achieving or earning a profit. The aim of the non-profit sector is to help the society become a community of responsible individuals and focus on personal and family progress and community development.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:433900
Study programmeTitle: Marketing and communication management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: Stručni/a specijalist/ica marketinga i komunikacija (Stručni/a specijalist/ica marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-04-04 14:10:28