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undergraduate thesis
Društveno odgovorno poslovanje – primjer kompanije Starbucks
2019. urn:nbn:hr:180:466106
Horvat, Matija
Zagreb School of Business

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Horvat, M. (2019). Društveno odgovorno poslovanje – primjer kompanije Starbucks (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:466106

Horvat, Matija. "Društveno odgovorno poslovanje – primjer kompanije Starbucks." Undergraduate thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:466106

Horvat, Matija. "Društveno odgovorno poslovanje – primjer kompanije Starbucks." Undergraduate thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:466106

Horvat, M. (2019). 'Društveno odgovorno poslovanje – primjer kompanije Starbucks', Undergraduate thesis, Zagreb School of Business, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:466106

Horvat M. Društveno odgovorno poslovanje – primjer kompanije Starbucks [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2019 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:180:466106

M. Horvat, "Društveno odgovorno poslovanje – primjer kompanije Starbucks", Undergraduate thesis, Zagreb School of Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:180:466106

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Metadata
TitleDruštveno odgovorno poslovanje – primjer kompanije Starbucks
Title (english)Social responsability - Starbucks company example
AuthorMatija Horvat
MentorNeven Šipić (mentor)
Committee memberSanja Rocco (predsjednik povjerenstva)
Committee memberDorotea Milas (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2019-10-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Tema završnog rada je Društveno odgovorno poslovanje na primjeru kompanije Starbucks. Osim o početcima, povijesti i mijenjanju poslovnih ciljeva, u radu se piše o kompaniji u cijelosti te analizira svaki segment kompanije zasebno. Rad obuhvaća poslovanje od samog početka, govori o zaposlenicima, dioničkom društvu i dionicama, uspješnom marketingu te odgovara na pitanje je li kompanija Starbucks društveno odgovorna ili nije.
Abstract (english)
The topic of this final paper is socially responsible practices in businesses, with an example of Starbucks. Besides the beginnings, history and changing of their business goals, this paper analyses Starbucks as a company in whole, whilst analysing every business segment separately. The paper includes an overview of the company from its origins, touches upon the employees, limited liability company and shares, successful marketing campaigns and analysis whether Starbucks is a socially responsible company or is it not.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:466106
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-12-02 14:17:45