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undergraduate thesis
Digitalni marketing i njegov utjecaj na društvo
2022. urn:nbn:hr:180:117239
Herceg, Leon Matko
Zagreb School of Business

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Herceg, L. M. (2022). Digitalni marketing i njegov utjecaj na društvo (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:117239

Herceg, Leon Matko. "Digitalni marketing i njegov utjecaj na društvo." Undergraduate thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:117239

Herceg, Leon Matko. "Digitalni marketing i njegov utjecaj na društvo." Undergraduate thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:117239

Herceg, L. M. (2022). 'Digitalni marketing i njegov utjecaj na društvo', Undergraduate thesis, Zagreb School of Business, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:117239

Herceg LM. Digitalni marketing i njegov utjecaj na društvo [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2022 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:180:117239

L. M. Herceg, "Digitalni marketing i njegov utjecaj na društvo", Undergraduate thesis, Zagreb School of Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:180:117239

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Metadata
TitleDigitalni marketing i njegov utjecaj na društvo
Title (english)Digital marketing and its impact on society
AuthorLeon Matko Herceg
MentorGoran Luburić (mentor)
MentorDražen Smaranduj (sumentor)
Committee memberNeven Šipić (predsjednik povjerenstva)
Committee memberTomislav Ivančević (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2022-10-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu želi se objasniti važnost digitalnog marketinga za društvo i za samu prodaju, objasniti alate kojim se kompanije mogu poslužiti na internetu i kolika je razlika u kvaliteti poslovanja kada se iskoriste prednosti digitalnog marketinga. Rad također objašnjava utjecaj digitalnog marketinga i na samo društvo te kako danas korisnici prate tržište. U današnje digitalno vrijeme većina kompanija ne može raditi kako su prije radile. U radu je predstavljen jedan dio društvenih mreža, njihovi alati kojima se kompanije koriste i njihova važnost za društvo i prodaju. Također se objašnjava i početak društvenih mreža i samog digitalnog marketinga te kako se sve promijenilo u samo nekoliko desetljeća. Društvene mreže pokazuju koliko je bitna povezanost kompanija s korisnicima njihovih proizvoda i usluga. Vidljiv je i način na koji se može koristiti persuazija na korisnike društvenih mreža. U rad je uključen i opis novoga zanimanje u društvu, a to je influencer. Navedeno zanimanje pokazuje i dokazuje promjene u marketingu i društvu.
Abstract (english)
This paper aims to explain the importance of digital marketing for society and for the sales itself, to explain the tools that companies can use on the Internet and the difference for the business when the advantages of digital marketing are used. The paper also explains the impact of digital marketing on society itself and how users monitor the market. In this digital age, most companies cannot work the way they have used before. The paper presents one part of social networks, tools used by companies and their importance for society and sales. It also explains the start of social networks and digital marketing itself, and changes made in just a few decades. Social networks show how important is the connection between companies and customers of their products and services. Persuasion on social network users is visible. The paper also includes a description of a new occupation in society, influencer. New occupation shows and proves the changes in marketing and society.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:117239
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-11 09:08:53