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master's thesis
Marketinška koncepcija ustanova za starije i nemoćne ljude
2022. urn:nbn:hr:180:469490
Medved, Lea
Zagreb School of Business

Cite this document

Medved, L. (2022). Marketinška koncepcija ustanova za starije i nemoćne ljude (Master's thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:469490

Medved, Lea. "Marketinška koncepcija ustanova za starije i nemoćne ljude." Master's thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:469490

Medved, Lea. "Marketinška koncepcija ustanova za starije i nemoćne ljude." Master's thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:469490

Medved, L. (2022). 'Marketinška koncepcija ustanova za starije i nemoćne ljude', Master's thesis, Zagreb School of Business, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:469490

Medved L. Marketinška koncepcija ustanova za starije i nemoćne ljude [Master's thesis]. Zagreb: Zagreb School of Business; 2022 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:180:469490

L. Medved, "Marketinška koncepcija ustanova za starije i nemoćne ljude", Master's thesis, Zagreb School of Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:180:469490

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Metadata
TitleMarketinška koncepcija ustanova za starije i nemoćne ljude
Title (english)Marketing concept of institutions for the elderly and infirm
AuthorLea Medved
MentorPredrag Čudina (mentor)
Committee memberDorotea Milas (predsjednik povjerenstva)
Committee memberTomislav Ivančević (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2022-10-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketinška koncepcija ustanova za starije i nemoćne osobe tema je ovog diplomskog rada. Marketinška koncepcija svakog poduzeća, pa tako i ustanova za starije i nemoćne osobe temelji se na rezultatima prodaje i rezultatima istraživanja tržišta. Primarni zadatak marketinga je kreirati proizvode koji će biti namijenjeni odabranoj skupini potrošača, te će za njih predstavljati određenu vrijednost kojom se zadovoljavaju njihove želje i potrebe. Kod formiranja marketinške strategije kao polazište za kreiranje strategije se uzimaju potrebe i želje kupaca. Smatra se da će zadovoljenje tih potreba kod kupaca dovesti do povećanja uspjeha poslovanja. Kao marketinški alati najčešće se koriste razni oglasi u tiskanim medijima, televiziji i Internetu. Marketinška koncepcija ustanova za starije i nemoćne osobe zahtjeva dobro planirane promocijske aktivnosti.
Abstract (english)
The marketing concept of institutions for the elderly and infirm is the topic of this thesis. The marketing concept of every company, including institutions for the elderly and infirm, is based on sales results and market research results. The primary task of marketing is to create products that will be intended for a selected group of consumers, and will represent for them a certain value that meets their desires and needs. When forming a marketing strategy, the needs and wishes of customers are taken as a starting point for creating a strategy. It is believed that meeting these customer needs will lead to increased business success. Various advertisements in print media, television and the Internet are most often used as marketing tools. The marketing concept of institutions for the elderly and infirm requires well-planned promotional activities.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:469490
Study programmeTitle: Marketing and communication management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist/specijalistica marketinga i komunikacija (stručni specijalist/specijalistica marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-11 12:03:31