Over the past few years, social networks have become an inevitable global trend and thus found their place in the operations of many companies. They significantly influenced and changed the way of life and the way of communication between people. Gradually, people began to accept social networks and use traditional media less and less, so today social networks are used as the primary source of information. Thanks to its recognition and ease of use in communication with users, advertising and brand promotion, many companies have recognized the advantages of using social networks as a lifeline for communication and business in these new situations. Social media make it possible to create a close connection with business partners and customers and make it easier to listen to their needs and wishes, which is an advantage in defining new strategies with which we want to stand out and position ourselves on the market. Social networks as a subject of brand improvement and public relations are of great importance in presenting the functional characteristics and performance of the product. With the increase of human interest as a consequence of internet use, communication in the pandemic has been put under new question marks.