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undergraduate thesis
Direktni marketing i pregovaranje u tijelima javnih vlasti
2022. urn:nbn:hr:180:749533
Tonkovac, Dražen
Zagreb School of Business

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Tonkovac, D. (2022). Direktni marketing i pregovaranje u tijelima javnih vlasti (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:749533

Tonkovac, Dražen. "Direktni marketing i pregovaranje u tijelima javnih vlasti." Undergraduate thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:749533

Tonkovac, Dražen. "Direktni marketing i pregovaranje u tijelima javnih vlasti." Undergraduate thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:749533

Tonkovac, D. (2022). 'Direktni marketing i pregovaranje u tijelima javnih vlasti', Undergraduate thesis, Zagreb School of Business, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:749533

Tonkovac D. Direktni marketing i pregovaranje u tijelima javnih vlasti [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2022 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:180:749533

D. Tonkovac, "Direktni marketing i pregovaranje u tijelima javnih vlasti", Undergraduate thesis, Zagreb School of Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:180:749533

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Metadata
TitleDirektni marketing i pregovaranje u tijelima javnih vlasti
Title (english)Direct marketing and negotiation in public authorities
AuthorDražen Tonkovac
MentorGoran Luburić (mentor)
Committee memberTomislav Ivančević (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2022-09-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Unutar završnog rada prvenstveno će se govoriti o jednoj od vrsta marketinga, a to je direktni marketing. Direktni marketing podrazumijeva dvosmjernu komunikaciju, kao i individualni pristup svakom pojedinačnom kupcu, a dio je integrirane marketinške komunikacije. U 21. stoljeću su se razvili suvremeni alati direktnog marketinga poput mobilnih aplikacija, društvenih mreža i sl. Ova vrsta marketinga prisutna je i u tijelima javnih vlasti, posebice kada je riječ o njihovim pregovorima. Naime, svi građani Republike Hrvatske primjerice na društvenim mrežama ili na Google-u mogu pročitati novosti vezane uz razna pregovaranja u tijelima javnih vlasti. Na ovaj način su direktni marketing i pregovaranja u tijelima javnih vlasti povezani, a na njihovu međusobnu povezanost će se usredotočiti u okviru ovog završnog rada.
Abstract (english)
Within the final work, one of the types of marketing will be primarily discussed, which is direct marketing. Direct marketing implies two-way communication, as well as an individual approach to each customer, and is part of integrated marketing communication. In the 21st century, modern direct marketing tools such as mobile applications, social networks, etc. were developed. This type of marketing is also present in public authorities, especially when it comes to their negotiations. For example, all citizens of the Republic of Croatia can read news related to various negotiations in public authorities on social networks or on Google. In this way, direct marketing and negotiation in public authorities are connected, and their interconnectedness will be focused on within this final work.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:749533
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-14 10:16:13