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undergraduate thesis
Načini privlačenja pažnje potrošača
2022. urn:nbn:hr:180:229764
Orlović, Nina Valentina
Zagreb School of Business

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Orlović, N. V. (2022). Načini privlačenja pažnje potrošača (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:229764

Orlović, Nina Valentina. "Načini privlačenja pažnje potrošača." Undergraduate thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:229764

Orlović, Nina Valentina. "Načini privlačenja pažnje potrošača." Undergraduate thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:229764

Orlović, N. V. (2022). 'Načini privlačenja pažnje potrošača', Undergraduate thesis, Zagreb School of Business, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:229764

Orlović NV. Načini privlačenja pažnje potrošača [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2022 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:180:229764

N. V. Orlović, "Načini privlačenja pažnje potrošača", Undergraduate thesis, Zagreb School of Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:180:229764

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Metadata
TitleNačini privlačenja pažnje potrošača
Title (english)Ways of attracting consumer attention
AuthorNina Valentina Orlović
MentorŽeljka Zavišić (mentor)
Committee memberTomislav Ivančević (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2022-07-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu govori se o načinima privlačenja pažnje potrošača. Marke i prodavači to čine raznim načinima i strategijama. Jedan od načina je putem oglašavačkih sredstava kao što su TV, radio, tisak, internet, plakati i odnosi s javnošću. Osim oglašavanja koriste se i emocije i osjetila. Osjetila kao vid, sluh, njuh, dodir i okus od velike su važnosti kod privlačenja pažnje potrošača, pa makar i nesvjesno. Sva ta osjetila utječu i na emocije. Emocionalno uvjeravanje jedno je od najtežih načina privlačenja pažnje jer se svaki pojedinac, odnosno potrošač razlikuje od drugoga. Važno je emocionalno povezati potrošača i marku jer se tako potrošači okreću baš toj marki i uz to postaju lojalni kupci. Da bi marke svorile najbolju moguću sliku o sebi u potrošačevim očima moraju stvoriti dobar imidž i identitet.
Abstract (english)
This thesis discusses attracting consumer attention. Brands and retailers do this in a variety of ways and strategies. One of the ways is through advertising media such as TV, radio, print, internet, posters and public relations. In addition to advertising, emotions and senses are also used. Senses such as sight, hearing, smell, touch and taste are of great importance in attracting the attention of consumers, even unconsciously. All these senses also affect emotions. Emotional persuasion is one of the most difficult ways to attract attention because each individual, or consumer, is different from another. It is important to connect the consumer and the brand emotionally, because this is how consumers turn to that particular brand and become loyal customers. In order for brands to create the best possible image of themselves in the eyes of consumers, they must create a good image and identity.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:229764
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-14 13:35:43