The success of any business depends largely on effective communication. Business communication occurs between business entities, within an organization and between different groups of employees, such as owners and employees, buyers and sellers, service providers and potential customers, and between people within the organization and the media. All of this communication has an impact on business, and when done properly, such communication can help advance business interests. Otherwise, it will shed a negative light on the organization and harm its business interests. Communication is the lifeblood of any organization, with the primary goal of implementing change and influencing action. The main issue in any organization is maintaining an effective communication process. Poor communication is often the result of management problems. The fundamental problem with communication is that the meaning actually understood may be different from what the other intended to send. It must be understood that the speaker and the listener are two different individuals with their own limitations, and various things can happen that distort the message conveyed between them.