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undergraduate thesis
Dizajn i redizajn proizvoda - primjer Cedevita
2021. urn:nbn:hr:180:486370
Rašić, Ivana
Zagreb School of Business

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Rašić, I. (2021). Dizajn i redizajn proizvoda - primjer Cedevita (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:486370

Rašić, Ivana. "Dizajn i redizajn proizvoda - primjer Cedevita." Undergraduate thesis, Zagreb School of Business, 2021. https://urn.nsk.hr/urn:nbn:hr:180:486370

Rašić, Ivana. "Dizajn i redizajn proizvoda - primjer Cedevita." Undergraduate thesis, Zagreb School of Business, 2021. https://urn.nsk.hr/urn:nbn:hr:180:486370

Rašić, I. (2021). 'Dizajn i redizajn proizvoda - primjer Cedevita', Undergraduate thesis, Zagreb School of Business, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:486370

Rašić I. Dizajn i redizajn proizvoda - primjer Cedevita [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2021 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:180:486370

I. Rašić, "Dizajn i redizajn proizvoda - primjer Cedevita", Undergraduate thesis, Zagreb School of Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:180:486370

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Metadata
TitleDizajn i redizajn proizvoda - primjer Cedevita
Title (english)Product design and redesign - the example of Cedevita
AuthorIvana Rašić
MentorSanja Rocco (mentor)
Committee memberTanja Grmuša (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2021-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovoga rada je dizajn i redizajn proizvoda na primjeru Cedevite, stoga zaključujemo kako je najbitnija značajka u stvaranju “savršenog” proizvoda koji će se istaknuti među ostalima ,dizajn, upravo on naš proizvod čini posebnijim i stvara konkurentsku prednost. Kroz godine i generacije postojanja Cedevite možemo vidjeti veliki pomak s obzirom na dizajn proizvoda, na to je uveliko utjecao i razvoj tehnologije i povećanje ljudskih resura koji su zaslužni za njezino plasiranje na tržište. U ovome radu vidjet ćemo primjere od prvog izdanja Cedevite koji je bio dostupan samo u ljekarnama do najnovijeg redizajniranog koji privlači pozornost kupaca među brojnim policama marketa i ugostiteljskih obrta.
Abstract (english)
The topic of this paper is product design and redesign on the example of Cedevita, so it is important to point out that the most important feature in creating a "perfect" product that will stand out among other designs, it makes our product more special and creates a competitive advantage. Through the years and generations of Cedevita's existence, we can notice a big shift in terms of product design, which has been greatly influenced by the development of technology and the increase in human resources responsible for its marketing. In this paper, we will see examples from the first edition of Cedevita, which was only available in pharmacies, to the latest redesign that attracts the attention of customers among the many shelves of markets and catering companies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:486370
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (stručni prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-16 13:38:24