In the era of numerous technological innovations, online purchase is one of the most important tools for preserving and improving business. Internet commerce is especially significant in times of the coronavirus pandemic outbreak. Measures taken by states to preserve the health of their citizens and protect them from the dangers of the SARS-CoV-2 virus have affected our way of life, work and business. There were significant changes in service industries that had to start functioning under the pressure of various measures. In the same way, citizens changed their everyday life, and a very important change occurred in the area of trade and shopping. Until recently, we bought products and services by entering stores, agencies and numerous branches and, in contact with sales staff, made decisions to buy what we are interested in and what we need. Companies that established online stores have now retained their target audience and market that they had already conquered. People changed the way they shop, because they had to shop so as to preserve their health, as well as the health of people around them. This excluded¸visiting stores and being in a crowd, which was a part of everyday life until recently. Moreover, it further contributed to the development of online shopping and various online stores. Although mostly younger population resolved to online shopping in the beginning, others have had to turn to it as well. Online shopping has numerous benefits that we can learn about when visiting the page of a particular online store. There, we can usually find products that are not available to us in physical stores. Special importance was given to online shopping during the quarantine and closure of many facilities due to the coronavirus pandemic.