Music has followed man since the early days. Nowadays, music plays an increasing and more powerful role in the development of human character of an individual and helps him profile himself in today's society. Fast development of technology and the internet has led to rapid development and widespread of music. The digital age has brought some great advantages in the context of music production, marketing and monetization, but on the other hand along with it came certain dangers, one of them being piracy. The new digital age runs by a certain set of rules and legitimacies, with greater emphasis being put on the increasing influence and significance of technology. Internet, facebook, instagram, cellphone, ipod..all of these are part of the everyday routine that is changing the way music is being produced, the info on the music and the producers, their distribution, but also the decoding and the relationship in opposition to the audience, in other words the "consumers". The arising and the exploitation of the new social media, brought on some new approaches towards promotion and valorization of music and art in general. As far as the media content that consumes the younger generation is concerned, research has shown that the following of musicians and communication with them is being made increasingly more accessible thanks to the latest digital media and with them much more widely accepted in today's world.