We can say that public relations is "everything" that has to do with the public, the individual. Also, the word PR, public relations, is considered by many to be the promotion of an individual or an organization, but they create an image and allow the public to create an image of an individual, organization, event, whether positive or negative. The public sector is the part of the economy that consists of public services and public enterprises. Represents entities that seek to perform all functions and activities of the state and all state entities that are under the jurisdiction of the state. When we talk about the public sector, public administration or local self-government, public relations are very dynamic because it is a wider range of interest groups compared to the private sector. The media are the bearers of various forms of communication, and in today’s hectic world it is necessary to have multiple ways of communicating. It is facilitated by the emergence of new media, and these are social networks Social networks such as Facebook, MySpace, LinkedIn, YouTube, Flicker, Digg, Foursqare and many others have changed the way we communicate and collect information. With its intensive development, the Internet has become a significant social medium and a marketing medium that has already taken an important role in social life, and in the future will be an even greater unavoidable factor in the business of companies than it is today. Today, if the event is not followed via social networks, it is as if it did not even happen.