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undergraduate thesis
ULOGA DRUŠTVENIH MREŽA U IZGRADNJI IMIDŽA
2016. urn:nbn:hr:180:922872
Nemet, Tatjana
Zagreb School of Business

Cite this document

Nemet, T. (2016). ULOGA DRUŠTVENIH MREŽA U IZGRADNJI IMIDŽA (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:922872

Nemet, Tatjana. "ULOGA DRUŠTVENIH MREŽA U IZGRADNJI IMIDŽA." Undergraduate thesis, Zagreb School of Business, 2016. https://urn.nsk.hr/urn:nbn:hr:180:922872

Nemet, Tatjana. "ULOGA DRUŠTVENIH MREŽA U IZGRADNJI IMIDŽA." Undergraduate thesis, Zagreb School of Business, 2016. https://urn.nsk.hr/urn:nbn:hr:180:922872

Nemet, T. (2016). 'ULOGA DRUŠTVENIH MREŽA U IZGRADNJI IMIDŽA', Undergraduate thesis, Zagreb School of Business, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:922872

Nemet T. ULOGA DRUŠTVENIH MREŽA U IZGRADNJI IMIDŽA [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2016 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:180:922872

T. Nemet, "ULOGA DRUŠTVENIH MREŽA U IZGRADNJI IMIDŽA", Undergraduate thesis, Zagreb School of Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:180:922872

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Metadata
TitleULOGA DRUŠTVENIH MREŽA U IZGRADNJI IMIDŽA
Title (english)THE ROLE OF SOCIAL MEDIA IN BUILDING IMAGE
AuthorTatjana Nemet
MentorDijana Vuković (mentor)
Committee memberPredrag Čudina (predsjednik povjerenstva)
Committee memberSanja Rocco (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2016-04-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Mass Media
Abstract
Uloga masovnih medija u izgradnji korporativnog identiteta i imidža jedan je od najznačajnijih načina na koje se realizira moć koju mediji imaju u današnjem društvu. Stoga je potrebno razmotriti i širu sliku kako bi se dobio uvid kako i zašto mediji posreduju u kreiranju korporativnog imidža. Valja pritom naglasiti da velika snaga medija nije pojava novijeg datuma, ali je svakako u današnjim globalnim gospodarskim i društvenim uvjetima na određeni način eskalirala. Drugim riječima, suvremeni masovni mediji mogu, a upravo to se i događa, biti presudni u oblikovanju identiteta, imidža i reputacije kompanije, proizvoda i usluge.
Abstract (english)
The role of mass media in building a corporate identity and image is one the most important aspects of the media power in today's society. It is therefore necessary to consider the bigger picture in order to obtain insight into how and why the media mediate in creating corporate image. It should be noted that great power of the media is not a recent phenomenon, but it certainly, in today's global economic and social conditions, in certain ways escalated. In other words, the modern mass media can, and that's exactly what happens, be crucial in shaping identity, image and reputation of the company, products and services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:922872
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-04-13 12:40:26