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undergraduate thesis
PROMOCIJA U FUNKCIJI POVEĆANJA KONKURENTNOSTI GOSPODARSTVA
2017. urn:nbn:hr:180:060340
Kralj, Andreja
Zagreb School of Business

Cite this document

Kralj, A. (2017). PROMOCIJA U FUNKCIJI POVEĆANJA KONKURENTNOSTI GOSPODARSTVA (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:060340

Kralj, Andreja. "PROMOCIJA U FUNKCIJI POVEĆANJA KONKURENTNOSTI GOSPODARSTVA." Undergraduate thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:060340

Kralj, Andreja. "PROMOCIJA U FUNKCIJI POVEĆANJA KONKURENTNOSTI GOSPODARSTVA." Undergraduate thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:060340

Kralj, A. (2017). 'PROMOCIJA U FUNKCIJI POVEĆANJA KONKURENTNOSTI GOSPODARSTVA', Undergraduate thesis, Zagreb School of Business, accessed 12 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:060340

Kralj A. PROMOCIJA U FUNKCIJI POVEĆANJA KONKURENTNOSTI GOSPODARSTVA [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2017 [cited 2024 November 12] Available at: https://urn.nsk.hr/urn:nbn:hr:180:060340

A. Kralj, "PROMOCIJA U FUNKCIJI POVEĆANJA KONKURENTNOSTI GOSPODARSTVA", Undergraduate thesis, Zagreb School of Business, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:180:060340

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Metadata
TitlePROMOCIJA U FUNKCIJI POVEĆANJA KONKURENTNOSTI GOSPODARSTVA
Title (english)Promotion in function of raising the level of nation's competitiveness
AuthorAndreja Kralj
MentorTomislav Ivančević (mentor)
Committee memberPredrag Čudina (predsjednik povjerenstva)
Committee memberDorotea Milas (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2017-03-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Osnovna svrha promocije je stvaranje pozitivnog stava o proizvodima ili uslugama koji vodi ka njihovom favoriziranju u procesu kupovine na tržištu, odnosno željenom tržišnom pozicioniranju, kako proizvoda, tako i firme. Ona je kontinuiran proces komuniciranja poduzeća sa kupcima, kako postojećim, tako i onim potencijalnim. Konkurentnost je sposobnost zemlje da u slobodnim i ravnopravnim tržišnim uvjetima proizvede robe i usluge koje prolaze test međunarodnog tržišta, uz istovremeno zadržavanje i dugoročno povećanje realnog dohotka stanovništva. Postavlja se pitanje postoji li mogućnost da se uz pomoć promocije poveća konkurentnost neke zemlje.
Abstract (english)
Basic aim of promotion is to establish positive attitude about products and services that leads toward their preference in the buying process on the market, together with the desired market positioning of both company and its products. It's an ongoing process of communication between the company on one side and existing and potential customers on the other side. The competitiveness is, in a free and equal market conditions, ability of a country to produce goods and services which pass the test of international markets while simultaneously maintaining and expanding the real incomes of its people. The question is whether there’s a possibility to increase the competitiveness of a country with the aid of promotion.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:060340
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-03-17 10:10:55