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undergraduate thesis
Upravljanje događajem na primjeru studija slučaja
2024. urn:nbn:hr:180:820937
Kolbaba, Vanesa
Zagreb School of Business

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Kolbaba, V. (2024). Upravljanje događajem na primjeru studija slučaja (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:820937

Kolbaba, Vanesa. "Upravljanje događajem na primjeru studija slučaja." Undergraduate thesis, Zagreb School of Business, 2024. https://urn.nsk.hr/urn:nbn:hr:180:820937

Kolbaba, Vanesa. "Upravljanje događajem na primjeru studija slučaja." Undergraduate thesis, Zagreb School of Business, 2024. https://urn.nsk.hr/urn:nbn:hr:180:820937

Kolbaba, V. (2024). 'Upravljanje događajem na primjeru studija slučaja', Undergraduate thesis, Zagreb School of Business, accessed 15 March 2025, https://urn.nsk.hr/urn:nbn:hr:180:820937

Kolbaba V. Upravljanje događajem na primjeru studija slučaja [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2024 [cited 2025 March 15] Available at: https://urn.nsk.hr/urn:nbn:hr:180:820937

V. Kolbaba, "Upravljanje događajem na primjeru studija slučaja", Undergraduate thesis, Zagreb School of Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:180:820937

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Metadata
TitleUpravljanje događajem na primjeru studija slučaja
Title (english)Event management as a case study example
AuthorVanesa Kolbaba
MentorDorotea Milas (mentor)
Committee memberSanja Rocco (predsjednik povjerenstva)
Committee memberTomislav Ivančević (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2024-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Događanje je jedinstveno iskustvo koje sve sudionike ostavlja s dojmovima dugo nakon što je događanje završilo. Ti dojmovi mogu biti pozitivni, ali i negativni. Kakvi god oni bili sudionici će određene elemente događanja uvijek povezivati sa subjektima povezanih s njime. Na primjer, koncert koji je ostavio fantastične dojmove, grad u kojem se on održao bit će lijepo povezan s tim događajem. Baš zbog tog dugotrajnog traga koji on može ostaviti događanje je jedan složen proces koji uključuje mnogo organizacije i pomnog planiranja. Na samom početku sastavlja se organizacijski tim koji mora sadržavati ljude spremne na sve izazove koji dolaze tijekom procesa stvaranja događanja, ali i u samom tijeku. Glavni cilj tako bi bio sudionike ostaviti sa mnoštvo pozitivnih reakcija i zainteresirati ih da se događanju ponovno vrate.
Abstract (english)
The event is a unique experience that leaves all participants with impressions long after the event has ended. These impressions can be positive, but also negative. Regardless of the participants, they will always associate certain elements of the event with the subjects associated with it. For example, a concert that left a fantastic impression, the city where it took place will be nicely associated with that event. It is precisely because of this long-lasting trace that it can leave that the event is a complex process that involves a lot of organization and careful planning. At the very beginning, an organizational team is assembled, which must include people ready for all the challenges that come during the process of creating the event, as well as during the event itself. The main goal would be to leave the participants with a lot of positive reactions and interest them in returning to the event again.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:820937
Study programmeTitle: Marketing and Communications Undergraduate studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-06-27 07:55:48