Title Ovisnost o digitalnim medijima i generacijske razlike
Title (english) Addiction to digital media and generational differences
Author Nina Mijatović
Mentor Tanja Grmuša (mentor)
Committee member Dragan Kopecki (predsjednik povjerenstva)
Committee member Predrag Čudina (član povjerenstva)
Granter Zagreb School of Business Zagreb
Defense date and country 2024-09-19, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Marketing
Abstract Ovisnost o digitalnim medijima sve je prisutniji problem današnjice, gdje tehnologija
oblikuje svakodnevne radnje, način na koji komuniciramo te kako gledamo na svijet. Ovakva
vrsta ovisnosti, ne utječe isto na sve generacije. Postoje velike razlike u načinu kako i na koji
način generacijske skupine doživljavaju ovisnost o digitalnim medijima. Ovisnost o digitalnim
medijima odnosi se na nekontroliranu upotrebu digitalnih uređaja kao što su pametni telefoni,
računala, igrice, kao i na pretjerano korištenje interneta te društvenih mreža. Kao i bilo koja
druga vrsta ovisnosti, ona može ostaviti ozbiljne posljedice na mentalno i fizičko zdravlje pojedinca. Tehnologija nudi bezbroj mogućnosti i prednosti, kao što je komunikacija u bilo koje
vrijeme i na bilo kojem mjestu, te pristup informacijama i neograničenoj zabavi. Iako je
tehnologija unaprijedila današnje živote, nije se teško izgubiti u bezbroj mogućnosti u kojima
postaje sve teže razlikovati online i offline svijet. Ljudi upotrebljavaju tehnologiju u dobre
svrhe, ali i kao bijeg od problema, obaveza i dosade. Takav način života rezultira nekontorliranim oslanjanjem na digitalne medije kao rezultat zadovoljstva i moguće utjehe. Društvene
mreže omogućuju nam dijeljenje svakog aspekta života putem slika i objava. No, kod nekih
ljudi može izazvati snažan osjećaj prihvaćenosti koje dobivamo kroz komentare i lajkove.
Ljudi, najviše mladi provode što više vremena online, te time narušavaju društvene odnose i
svakodnevne obaveze. Na taj način, digitalni mediji postaju dominantno sredstvo povezivanja
i informiranja, dok interakcije uživo postaju prošlost. Ono također ima velik utjecaj na mentalno
zdravlje. Sve je jasnije da ovisnost o digitalnim medijima predstavlja velik problem za današnje
društvo u kojem je kjučno ostati priseban i postaviti granice. Lijek za mentalno i fizičko zdravlje
pojednica leži u održavanju ravnoteže između digitalnog i stvarnog svijeta
Abstract (english) Dependence on digital media is an increasingly present problem today, where technology shapes everyday actions, the way we communicate and how we look at the world. This
type of addiction does not affect all generations in the same way. There are great differences in
how and in what way generational groups experience addiction to digital media. Addiction to
digital media refers to the uncontrolled use of digital devices such as smartphones, computers,
games, as well as excessive use of the Internet and social networks. Like any other type of
addiction, it can leave serious consequences on the mental and physical health of the individual.
Technology offers countless possibilities and advantages, such as communication at any time
and in any place and access to information and unlimited entertainment. Although technology
has improved today's lives, it is not difficult to get lost in the myriads of possibilities where it
becomes increasingly difficult to distinguish between the online and offline worlds. People use
technology for good purposes, but also as an escape from problems, obligations and boredom.
Such a way of life results in uncontrolled reliance on digital media because of satisfaction and
possible comfort. Social networks allow us to share every aspect of life through pictures and
posts. But for some people, it can cause a strong feeling of acceptance that we get through
comments and likes. People, especially young people, spend as much time as possible online,
thereby disrupting social relationships and daily obligations. In this way, digital media become
the dominant means of connection and information, while live interactions become a thing of
the past. It also has a great impact on mental health. It is increasingly clear that addiction to
digital media is a big problem for today's society, where it is difficult to stay true to yourself
and set boundaries. The cure for an individual's mental and physical health lies in maintaining
a balance between the digital and real worlds.
Keywords
digitalni mediji
ovisnost
generacijske razlike
tehnologija
mentalno zdravlje
Keywords (english)
digital media
addiction
generational differences
technology
mental health.
Language croatian
URN:NBN urn:nbn:hr:180:660201
Study programme Title: Marketing and Communications Graduate study Study programme type: professional Study level: graduate Academic / professional title: magistar/magistra marketinga i komunikacija (magistar/magistra marketinga i komunikacija)
Type of resource Text
File origin Born digital
Access conditions Access restricted to students and staff of home institution
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Created on 2025-01-28 14:31:55