This final paper explores the strategies parents use to monitor and manage their children's media use in the digital age, as well as the challenges they face in this process. Technological progress and the increasing availability of the Internet and smart devices have given children easy access to various content, making parental monitoring more complex and challenging. The digital age brings new challenges for parents. As children increasingly use digital technologies, it is important that parents actively participate in their digital lives and provide them with safe and positive online experiences. The paper focuses on several key aspects: 1. Parental control strategies, including restrictive control (limiting time and content), active control (open communication about content), and the use of technology such as parental controls. 2. Challenges of parents, such as difficulties in maintaining a balance between protecting the child's privacy and setting boundaries, rapidly changing technology, and peer and social media pressures on children. The research was conducted using a quantitative method, by surveying parents, to gain a deeper insight into their approaches and perceptions. The conclusion of the paper highlights the need for educating parents about digital tools and strategies, but also the importance of developing critical thinking in children, to adequately prepare for the digital environment. Parental controls are a key component to providing children with a safe and positive online experience. Parents must stay informed about changes in the digital environment, actively participate in their children's online lives and teach them about the responsible use of technology. Thus, they will help their children to take advantage of all the advantages of the digital age, but also to stay safe and healthy in the online world.