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undergraduate thesis
Proces izrade vizualnog identiteta- posovni slučaj tvrtke Flamma
2024. urn:nbn:hr:180:912892
Grmuša, Klara
Zagreb School of Business

Cite this document

Grmuša, K. (2024). Proces izrade vizualnog identiteta- posovni slučaj tvrtke Flamma (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:912892

Grmuša, Klara. "Proces izrade vizualnog identiteta- posovni slučaj tvrtke Flamma." Undergraduate thesis, Zagreb School of Business, 2024. https://urn.nsk.hr/urn:nbn:hr:180:912892

Grmuša, Klara. "Proces izrade vizualnog identiteta- posovni slučaj tvrtke Flamma." Undergraduate thesis, Zagreb School of Business, 2024. https://urn.nsk.hr/urn:nbn:hr:180:912892

Grmuša, K. (2024). 'Proces izrade vizualnog identiteta- posovni slučaj tvrtke Flamma', Undergraduate thesis, Zagreb School of Business, accessed 05 February 2025, https://urn.nsk.hr/urn:nbn:hr:180:912892

Grmuša K. Proces izrade vizualnog identiteta- posovni slučaj tvrtke Flamma [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2024 [cited 2025 February 05] Available at: https://urn.nsk.hr/urn:nbn:hr:180:912892

K. Grmuša, "Proces izrade vizualnog identiteta- posovni slučaj tvrtke Flamma", Undergraduate thesis, Zagreb School of Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:180:912892

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Metadata
TitleProces izrade vizualnog identiteta- posovni slučaj tvrtke Flamma
Title (english)The process of creating a visual identity - a case study of the company Flamma
AuthorKlara Grmuša
MentorSanja Rocco (mentor)
Committee memberDragan Kopecki (predsjednik povjerenstva)
Committee memberSanja Varlaj (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2024-07-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Vizualni identitet igra ključnu ulogu u stvaranju imidža i reputacije tvrtke, odnosno njenog brenda, stoga je izuzetno važno da odražava profesionalnost i visoku kvalitetu proizvoda. Vizualni identitet je vidljivi dio identiteta nekog brenda kojim se on u svijetu potrošača razlikuje od drugih. Ovaj rad prikazuje proces stvaranja vizualnog identiteta tvrtke autorice pod nazivom Flamma, specijaliziranu za proizvodnju svijeća bez voska. Kroz pažljivo kreiranje logotipa, ali i šireg vizualnog identiteta, Flamma se ističe na tržištu svojom originalnošću i prepoznatljivošću. Osim logotipa, koji je osnovni vizualni simbol tvrtke, definirani su i promotivni materijali poput banera, podsjetnica, ambalaža i drugih marketinških alata. Odabrana je tipografija i paleta boja koje dodatno jačaju prepoznatljivost brenda, omogućujući tvrtki da ostavi dojam čak i kad logotip nije izravno prisutan.
Abstract (english)
Visual identity plays a key role in creating the image and reputation of the company, i.e. its brand, therefore it is extremely important that it reflects professionalism and high quality of the product. Visual identity is a visible part of a brand's identity that distinguishes it from others in the world of consumers. This work shows the process of creating the visual identity of the author's company called Flamma, which specializes in the production of wax-free candles. Through careful creation of the logo, as well as a wider visual identity, Flamma stands out on the market with its originality and recognition. In addition to the logo, which is the basic visual symbol of the company, promotional materials such as banners, reminders, packaging and other marketing tools are also defined. The typography and color palette were chosen to further strengthen brand recognition, allowing the company to make an impression even when the logo is not directly present.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:912892
Study programmeTitle: Marketing and Communications Undergraduate studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2025-01-30 16:03:30