The topic of this paper is "Turnover of sales staff and how to solve fluctuation", which begins with defining what sales is and what is the role of sales in the business process. The paper will talk about the fluctuation that is important for the company, i.e. sales staff, as well as the ways of solving it, and about sales as a business process. The reason for choosing this topic was the interest in sales and sales staff. The theoretical part will be explained on practical examples. Turnover of sales staff is a big problem and for this reason requires continuous research to determine its impact on the company. Sales staff state that they most often leave their jobs due to a lack of motivation and the possibility of personal progress in the form of additional education. The consequence of low motivation is reduced sales themselves, which consequently reduces the results of successful business in the organization. The conclusion is that sales and motivation are closely related to fluctuation and a domino effect can be observed, i.e. If one is not set up properly, neither will the other. Some of the ways to motivate yourself in the sale itself are the possibility of getting additional points or bonuses.