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undergraduate thesis
Kreativno razmišljanje u poslovanju na primjeru Scamper methods
2024. urn:nbn:hr:180:544965
Novaković, Iva
Zagreb School of Business

Cite this document

Novaković, I. (2024). Kreativno razmišljanje u poslovanju na primjeru Scamper methods (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:544965

Novaković, Iva. "Kreativno razmišljanje u poslovanju na primjeru Scamper methods." Undergraduate thesis, Zagreb School of Business, 2024. https://urn.nsk.hr/urn:nbn:hr:180:544965

Novaković, Iva. "Kreativno razmišljanje u poslovanju na primjeru Scamper methods." Undergraduate thesis, Zagreb School of Business, 2024. https://urn.nsk.hr/urn:nbn:hr:180:544965

Novaković, I. (2024). 'Kreativno razmišljanje u poslovanju na primjeru Scamper methods', Undergraduate thesis, Zagreb School of Business, accessed 13 February 2025, https://urn.nsk.hr/urn:nbn:hr:180:544965

Novaković I. Kreativno razmišljanje u poslovanju na primjeru Scamper methods [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2024 [cited 2025 February 13] Available at: https://urn.nsk.hr/urn:nbn:hr:180:544965

I. Novaković, "Kreativno razmišljanje u poslovanju na primjeru Scamper methods", Undergraduate thesis, Zagreb School of Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:180:544965

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Metadata
TitleKreativno razmišljanje u poslovanju na primjeru Scamper methods
Title (english)Creative thinking in business on the example of Scamper methods
AuthorIva Novaković
MentorSanja Rocco (mentor)
Committee memberDragan Kopecki (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2024-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Ovaj rad istražuje važnost kreativnog razmišljanja u suvremenom poslovanju s naglaskom na primjenu SCAMPER metode kao alata za poticanje inovacija i unaprjeđenje poslovnih procesa. Kreativno razmišljanje omogućuje organizacijama da se prilagode dinamičnom tržišnom okruženju i zadrže konkurentsku prednost kroz generiranje i implementaciju novih ideja. U radu se analiziraju povijest i razvoj kreativnog razmišljanja, te različite tehnike kreativnosti, s posebnim osvrtom na SCAMPER metodu. Primjena SCAMPER metode na primjeru digitalne usluge pokazala je kako se mogu identificirati inovacije koje povećavaju vrijednost i konkurentnost usluge. Rad također istražuje kako SCAMPER metoda može biti integrirana u poslovne strategije te kako može doprinijeti upravljanju promjenama i organizacijskoj kreativnosti. Unatoč izazovima u primjeni, budućnost SCAMPER metode u poslovanju izgleda obećavajuće, posebno u kontekstu rastuće potrebe za inovacijama i tehnološkim napretkom
Abstract (english)
This paper explores the importance of creative thinking in modern business, with a focus on the application of the SCAMPER method as a tool for fostering innovation and improving business processes. Creative thinking enables organizations to adapt to dynamic market environments and maintain a competitive advantage by generating and implementing new ideas. The paper analyzes the history and development of creative thinking, as well as various creativity techniques, with particular emphasis on the SCAMPER method. The application of the SCAMPER method to a digital service example demonstrated how innovations that enhance the value and competitiveness of the service can be identified. The paper also examines how the SCAMPER method can be integrated into business strategies and how it can contribute to change management and organizational creativity. Despite the challenges in its application, the future of the SCAMPER method in business appears promising, especially in the context of the growing need for innovation and technological advancements.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:544965
Study programmeTitle: Marketing and Communications Undergraduate studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2025-02-03 19:41:12