This final paper investigates the role of cultural heritage in the strategic development of the city of Šibenik, with a special emphasis on the way in which tangible and intangible cultural heritage contribute to the sustainable development and strengthening of the city's identity. The paper consists of several key parts that provide a comprehensive overview of this complex relationship. The city of Šibenik, as one of the oldest cities on the Adriatic coast, is rich in cultural heritage dating from the early Middle Ages to the present day. With its rich history, including impressive architectural monuments such as the Cathedral of St. Jakov, fortresses and Renaissance buildings, Šibenik is an example of a city whose development is based on the thoughtful use and preservation of cultural heritage. Through the analysis of the case of Šibenik, the paper will provide an insight into how the thoughtful use of cultural heritage can become an engine of sustainable development. The paper emphasizes the importance of thoughtful management of cultural heritage in order to create a balanced and sustainable development, which will ensure the long-term preservation and valorization of the cultural identity of the city of Šibenik.