prikaz prve stranice dokumenta Opcije strateškog razvoja turizma Otoka Krka
Access restricted to students and staff of home institution
undergraduate thesis
Opcije strateškog razvoja turizma Otoka Krka
2024. urn:nbn:hr:180:398002
Radman, Mia
Zagreb School of Business

Cite this document

Radman, M. (2024). Opcije strateškog razvoja turizma Otoka Krka (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:398002

Radman, Mia. "Opcije strateškog razvoja turizma Otoka Krka." Undergraduate thesis, Zagreb School of Business, 2024. https://urn.nsk.hr/urn:nbn:hr:180:398002

Radman, Mia. "Opcije strateškog razvoja turizma Otoka Krka." Undergraduate thesis, Zagreb School of Business, 2024. https://urn.nsk.hr/urn:nbn:hr:180:398002

Radman, M. (2024). 'Opcije strateškog razvoja turizma Otoka Krka', Undergraduate thesis, Zagreb School of Business, accessed 05 February 2025, https://urn.nsk.hr/urn:nbn:hr:180:398002

Radman M. Opcije strateškog razvoja turizma Otoka Krka [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2024 [cited 2025 February 05] Available at: https://urn.nsk.hr/urn:nbn:hr:180:398002

M. Radman, "Opcije strateškog razvoja turizma Otoka Krka", Undergraduate thesis, Zagreb School of Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:180:398002

Please login to the repository to save this object to your list.
Metadata
TitleOpcije strateškog razvoja turizma Otoka Krka
Title (english)Options for the strategic development of tourism on the island of Krk
AuthorMia Radman
MentorPredrag Čudina (mentor)
Committee memberDragan Kopecki (predsjednik povjerenstva)
Committee memberTomislav Ivančević (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2024-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Otok Krk, smješten u Kvarnerskom zaljevu, jedan je od najvažnijih turističkih odredišta u Hrvatskoj. Ovaj završni rad bavi se istraživanjem i analizom strateškog razvoja turizma na otoku Krku, s naglaskom na održivi razvoj, diversifikaciju turističke ponude te integraciju lokalne zajednice u turističke aktivnosti. Dugoročni uspjeh turističkog sektora na otoku Krku mora biti ekonomski, ekološki i sociokulturno usklađen. Održivi razvoj turizma može značajno doprinijeti gospodarskom rastu otoka, očuvanju prirodnih resursa i poboljšanju kvalitete života lokalnog stanovništva. Ovaj rad nudi sveobuhvatan pregled strateških smjernica koje bi mogle poslužiti kao temelj za buduće planiranje i razvoj turizma na otoku Krku, s ciljem postizanja održivog i konkurentnog turističkog proizvoda.
Abstract (english)
The island of Krk, located in the Kvarner Bay, is one of the most important tourist destinations in Croatia. This final thesis deals with the research and analysis of the strategic development of tourism on the island of Krk, with an emphasis on sustainable development, diversification of the tourist offer and the integration of the local community in tourist activities. The long-term success of the tourism sector on the island of Krk must be economically, ecologically and socioculturally harmonized. The sustainable development of tourism can significantly contribute to the economic growth of the island, the preservation of natural resources and the improvement of the quality of life of the local population. This paper offers a comprehensive overview of strategic guidelines that could serve as a basis for future planning and development of tourism on the island of Krk, with the aim of achieving a sustainable and competitive tourism product.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:398002
Study programmeTitle: Marketing and Communications Undergraduate studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2025-02-04 18:16:02