The goal of business analysis is to provide information about the financial situation, management, plans and strategies for the company carried out, the business environment in order to be based on both the information collected could make a business decision. No matter what goals or stakeholders involved in the process of business decisionmaking are essential information. Without quality substrates certain interest groups would not be able to make good business decisions. It is therefore important to conduct an analysis of the financial statements using the information to the financial statements converted into information relevant to the process of business decision-making and management. Banks are specific in relation to other operators. That is why, in relation to other operators, and classification of indicators for different bank than other business entities. Banks and financial institutions are already at the very beginning of development of the Internet realized the possibilities that it offers. Some banks have introduced Internet applications as an additional element of the offer, and some were established just to act on the Internet. The most common bond bank and the client's transaction, one-way, and that which banks today are harder permanent contacts and lasting relationships with clients. To be turned into such a relationship, the contacts must be two-way, integrated, recorded and controlled. The effects of accounting data on the communication strategy of banks is reflected primarily in the structure of the annual report that in addition to legal obligations in itself focus and communication strategic line of concrete bank in relation to business and the general public. Particular attention has been focused on the accounting policies and their impact on reporting and thus the communication strategy.