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undergraduate thesis
Razvoj propagandnih tehnika kroz povijest
2024. urn:nbn:hr:180:864874
Savić, Vanja
Zagreb School of Business

Cite this document

Savić, V. (2024). Razvoj propagandnih tehnika kroz povijest (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:864874

Savić, Vanja. "Razvoj propagandnih tehnika kroz povijest." Undergraduate thesis, Zagreb School of Business, 2024. https://urn.nsk.hr/urn:nbn:hr:180:864874

Savić, Vanja. "Razvoj propagandnih tehnika kroz povijest." Undergraduate thesis, Zagreb School of Business, 2024. https://urn.nsk.hr/urn:nbn:hr:180:864874

Savić, V. (2024). 'Razvoj propagandnih tehnika kroz povijest', Undergraduate thesis, Zagreb School of Business, accessed 13 February 2025, https://urn.nsk.hr/urn:nbn:hr:180:864874

Savić V. Razvoj propagandnih tehnika kroz povijest [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2024 [cited 2025 February 13] Available at: https://urn.nsk.hr/urn:nbn:hr:180:864874

V. Savić, "Razvoj propagandnih tehnika kroz povijest", Undergraduate thesis, Zagreb School of Business, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:180:864874

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Metadata
TitleRazvoj propagandnih tehnika kroz povijest
Title (english)Development of propaganda techniques throughout history
AuthorVanja Savić
MentorZlatko Hodak (mentor)
Committee memberTomislav Ivančević (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2024-10-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj završni rad će istražiti razvoj propagandnih tehnika kroz povijest, s posebnim naglaskom na teorije i prakse koje je iznio Edward Bernays. Analizirat će kako su gospodarske i tehnološke promjene oblikovale metode propagande te kako su se one prilagodile suvremenom digitalnom dobu. Također će razmotriti etičke implikacije korištenja propagande u marketingu i politici. Cilj je pružiti sveobuhvatan pregled evolucije propagande te potaknuti kritičko promišljanje o njezinoj ulozi u današnjem društvu. Uz razumijevanje povijesnog konteksta i teorijskih osnova, moguće je bolje procijeniti utjecaj propagande na živote i donošenje informiranih odluka.
Abstract (english)
This paper discusses the evolution of propaganda techniques throughout human history, with special emphasis on theories and practices introduced by Edward Bernays. The change in methods brought about by economic and technological changes is analyzed; how these methods have adapted themselves in the digital, modern age; and the ethical implications concerning the use of propaganda in marketing and political circles. It intends to give an overall view of the development of propaganda, but most of all, it encourages critical thinking over the role that propaganda has been playing within contemporary society. Where the historical context and theoretical underpinning are presented, it becomes possible to reflect more effectively upon the influence which propaganda exerts on the daily lives of people and upon the process of informed decision-making.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:864874
Study programmeTitle: Marketing and Communications Undergraduate studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2025-02-05 16:21:06