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undergraduate thesis
Ključni pokazatelji poslovne okoline u kreiranju strategije poduzeća
2025. urn:nbn:hr:180:357209
Kralj, Nives
Zagreb School of Business

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Kralj, N. (2025). Ključni pokazatelji poslovne okoline u kreiranju strategije poduzeća (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:357209

Kralj, Nives. "Ključni pokazatelji poslovne okoline u kreiranju strategije poduzeća." Undergraduate thesis, Zagreb School of Business, 2025. https://urn.nsk.hr/urn:nbn:hr:180:357209

Kralj, Nives. "Ključni pokazatelji poslovne okoline u kreiranju strategije poduzeća." Undergraduate thesis, Zagreb School of Business, 2025. https://urn.nsk.hr/urn:nbn:hr:180:357209

Kralj, N. (2025). 'Ključni pokazatelji poslovne okoline u kreiranju strategije poduzeća', Undergraduate thesis, Zagreb School of Business, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:180:357209

Kralj N. Ključni pokazatelji poslovne okoline u kreiranju strategije poduzeća [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2025 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:180:357209

N. Kralj, "Ključni pokazatelji poslovne okoline u kreiranju strategije poduzeća", Undergraduate thesis, Zagreb School of Business, Zagreb, 2025. Available at: https://urn.nsk.hr/urn:nbn:hr:180:357209

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Metadata
TitleKljučni pokazatelji poslovne okoline u kreiranju strategije poduzeća
Title (english)Key business environment indicators in creating a company's strategy
AuthorNives Kralj
MentorPredrag Čudina (mentor)
Committee memberTanja Grmuša (predsjednik povjerenstva)
Committee memberTomislav Ivančević (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2025-03-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Poslovna strategija je plan poduzeća o tome kako poduzeće želi postići svoje ciljeve. Ovaj proces uključuje niz alata i analiza, među kojima su i SWOT analiza koja se izrađuje gotovo uvijek prilikom izrade strategije kako bi se procijenile jake i slabe snage unutar poduzeća, PESTLE analiza kojom se analizira vanjsko okruženje poduzeća i utjecaj različitih makroekonomskih čimbenika na poduzeće te analiza Porterovih pet sila kao snažan strateški alat menadžmenta i te elemente analizirat ćemo na primjeru „Plava laguna Poreč d.d.“. Na kraju se donosi zaključak da bez pažljivog promatranja i prilagodbe, strategija se može susresti s poteškoćama prilikom ostvarenju svojih ciljeva ali isto tako i samom ostvarenju i poslovnom uspjehu.
Abstract (english)
A Business strategy is a company's plan for how the company wants to achieve its goals. This process includes a number of tools and analyses, including a SWOT analysis, which is almost always done when developing a strategy to assess the strengths and weaknesses within the company, a PESTLE analysis that analyzes the company's external environment and the impact of various macroeconomic factors on the company, and Porter's Five Forces analysis as a powerful strategic management tool, and we will analyze these elements using the example of "Plava laguna Poreč d.d.". In the end, the conclusion is that without careful observation and adjustment, the strategy may encounter difficulties in achieving its goals, but also in achieving and achieving business success.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:357209
Study programmeTitle: Marketing and Communications Undergraduate studies
Study programme type: professional
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija (prvostupnik/prvostupnica (baccalaureus/baccalaurea) marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-03-18 18:38:37