Communication is a means by which two or more people exchange information and interact with each other's opinions and behaviors. Communication is therefore the notion of social sciences that denotes the totality of various forms of connection and contact between members of society, and in particular the transmission of messages from one person or group of persons to another person or group. That is why communication is socially important. It provides the connectivity and action of people, who lie in the essence of all social phenomena. Research has shown that the personal happiness and satisfaction of a person greatly influences the quality of relationships, both personal and business. The key to good relationships is certainly effective communication. Ineffective communication leads to disagreements and conflicts, and the consequence of poor communication is the gathering of negative feelings with communicators. Before commencing communication with a member of his kind, the man communicated with the nature surrounding him. He realized that for the successful mastery of natural datasets they needed other individuals, and that is why the human age, so-called human communication, was born. Drawings as messages found have confirmed this thesis. For the earliest period of mankind's development, communication between individuals, individuals and groups and groups of people was characteristic, with the motive of communicating with nature. For a successful (political) communication it is necessary to know how to convey its message as an idea or a system of ideas that go from the simplest statements and statements to the most complex thought structures. Mass communication takes place through mass media. It is organized, institutionalized, and is usually one-way. There is also an economic function, which is to stimulate economic, marketing development in a variety of ways, and a cultural function, consisting in monitoring and encouraging cultural development.