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undergraduate thesis
PROIZVOD KAO ELEMENT MARKETING MIKSA
2016. urn:nbn:hr:180:815133
Kraljević, Mirna
Zagreb School of Business

Cite this document

Kraljević, M. (2016). PROIZVOD KAO ELEMENT MARKETING MIKSA (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:815133

Kraljević, Mirna. "PROIZVOD KAO ELEMENT MARKETING MIKSA." Undergraduate thesis, Zagreb School of Business, 2016. https://urn.nsk.hr/urn:nbn:hr:180:815133

Kraljević, Mirna. "PROIZVOD KAO ELEMENT MARKETING MIKSA." Undergraduate thesis, Zagreb School of Business, 2016. https://urn.nsk.hr/urn:nbn:hr:180:815133

Kraljević, M. (2016). 'PROIZVOD KAO ELEMENT MARKETING MIKSA', Undergraduate thesis, Zagreb School of Business, accessed 16 January 2021, https://urn.nsk.hr/urn:nbn:hr:180:815133

Kraljević M. PROIZVOD KAO ELEMENT MARKETING MIKSA [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2016 [cited 2021 January 16] Available at: https://urn.nsk.hr/urn:nbn:hr:180:815133

M. Kraljević, "PROIZVOD KAO ELEMENT MARKETING MIKSA", Undergraduate thesis, Zagreb School of Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:180:815133

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Metadata
TitlePROIZVOD KAO ELEMENT MARKETING MIKSA
Title (english)PRODUCT AS AN ELEMENT OF MARKETING MIX
AuthorMirna Kraljević
MentorŽeljka Zavišić (mentor)
Committee memberIvana Greguric (predsjednik povjerenstva)
Committee memberTanja Grmuša (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2016-06-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Imati proizvod koji je bolji od konkurentskog u današnjim uvjetima poslovanja izuzetno je težak zadatak. Svaki poslovni subjekt želi doprijeti do svojih potrošača, utjecati na njihovo ponašanje i u konačnici uvući se u svijest i održati prepoznatljivost na tržištu. Kako bi to postigli i ostvarili poslovni subjekti danas više nego ikad moraju razmišljati kako unaprijediti i prezentirati svoj proizvod u najboljem svjetlu, stoga ni ne čudi potreba da se proučava i opisuje svaki proizvod sa svim svojim tržišnim svojstvima.
Abstract (english)
Having a product that is better than the competition in today's business environment is extremely difficult. Each business wants to reach out to their consumers, affect their behavior and ultimately crawlin to awareness and maintain visibility in the market. To achieve and accomplish businesses now more than ever have to think how to improve and present their product in the best light, it is no wonder the need to study and describe every product with all it's market properties.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:815133
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-06-29 13:39:01