prikaz prve stranice dokumenta BRENDIRANJE RURALNOG TURIZMA U IMOTSKOJ KRAJINI
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master's thesis
BRENDIRANJE RURALNOG TURIZMA U IMOTSKOJ KRAJINI
2017. urn:nbn:hr:180:680346
Malenica, Marijan
Zagreb School of Business

Cite this document

Malenica, M. (2017). BRENDIRANJE RURALNOG TURIZMA U IMOTSKOJ KRAJINI (Master's thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:680346

Malenica, Marijan. "BRENDIRANJE RURALNOG TURIZMA U IMOTSKOJ KRAJINI." Master's thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:680346

Malenica, Marijan. "BRENDIRANJE RURALNOG TURIZMA U IMOTSKOJ KRAJINI." Master's thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:680346

Malenica, M. (2017). 'BRENDIRANJE RURALNOG TURIZMA U IMOTSKOJ KRAJINI', Master's thesis, Zagreb School of Business, accessed 23 October 2024, https://urn.nsk.hr/urn:nbn:hr:180:680346

Malenica M. BRENDIRANJE RURALNOG TURIZMA U IMOTSKOJ KRAJINI [Master's thesis]. Zagreb: Zagreb School of Business; 2017 [cited 2024 October 23] Available at: https://urn.nsk.hr/urn:nbn:hr:180:680346

M. Malenica, "BRENDIRANJE RURALNOG TURIZMA U IMOTSKOJ KRAJINI", Master's thesis, Zagreb School of Business, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:180:680346

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Metadata
TitleBRENDIRANJE RURALNOG TURIZMA U IMOTSKOJ KRAJINI
AuthorMarijan Malenica
MentorSanja Rocco (mentor)
Committee memberGoran Luburić (predsjednik povjerenstva)
Committee memberNeven Šipić (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2017-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Turizam u Imotskoj krajini razvija se strelovitom brzinom u zadnjih nekoliko godina. Prati se trend razvijanja ruralnih sredina u poželjne turističke destinacije. Zbog velikog broja prirodnih resursa, društvenih događanja te kulturne baštine Imotska krajina postaje nezaobilazna destinacija, koja zbog svog položaja, umjerene klime te srdačnih ljudi domaćina polako ali sigurno zauzima lidersku poziciju u ruralnom turizmu. Kako bi zadržala korak sa istim ili sličnim destinacijama sve više ulaže u infrastrukturu i stručno osposobljavljanje turističkih djelatnika a poduzetnici vide svoju šansu za profitom. Čak i dojučerašnji poljoprivrednici, stočari i ostali vide svoju ulogu u razvijanju turizma ulažući svoje vrijeme, novac i snagu u sinergijsko djelovanje raznih profila turističke ponude.
Abstract (english)
Tourism in Imotski hood has been developing at a steep pace in recent years. Developing rural environments in to the desirable tourist destinations has become increasingly popular. Due to the large number of natural resources, social events and cultural heritage, Imotski hood is an unavoidable destination, which due to its position, moderate climate and friendly hosts slowly but surely takes the lead in rural tourism. In order to keep pace with the same or similar destinations, local authorietes increasingly invest in infrastructure and professional training of tourist workers and entrepreneurs see their profit chance. Even today's farmers, livestock farmers and others play their role in developing tourism by investing their time, money and strength in the synergy of various tourist offer profiles.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:680346
Study programmeTitle: Marketing and communication management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: Stručni/a specijalist/ica marketinga i komunikacija (Stručni/a specijalist/ica marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-03 08:39:09