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master's thesis
UPRAVLJANJE MARKAMA U MODNOJ INDUSTRIJI NA DRUŠTVENIM MREŽAMA - ZARA I H&M
2017. urn:nbn:hr:180:044081
Kmet, Vera
Zagreb School of Business

Cite this document

Kmet, V. (2017). UPRAVLJANJE MARKAMA U MODNOJ INDUSTRIJI NA DRUŠTVENIM MREŽAMA - ZARA I H&M (Master's thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:044081

Kmet, Vera. "UPRAVLJANJE MARKAMA U MODNOJ INDUSTRIJI NA DRUŠTVENIM MREŽAMA - ZARA I H&M." Master's thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:044081

Kmet, Vera. "UPRAVLJANJE MARKAMA U MODNOJ INDUSTRIJI NA DRUŠTVENIM MREŽAMA - ZARA I H&M." Master's thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:044081

Kmet, V. (2017). 'UPRAVLJANJE MARKAMA U MODNOJ INDUSTRIJI NA DRUŠTVENIM MREŽAMA - ZARA I H&M', Master's thesis, Zagreb School of Business, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:044081

Kmet V. UPRAVLJANJE MARKAMA U MODNOJ INDUSTRIJI NA DRUŠTVENIM MREŽAMA - ZARA I H&M [Master's thesis]. Zagreb: Zagreb School of Business; 2017 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:180:044081

V. Kmet, "UPRAVLJANJE MARKAMA U MODNOJ INDUSTRIJI NA DRUŠTVENIM MREŽAMA - ZARA I H&M", Master's thesis, Zagreb School of Business, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:180:044081

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Metadata
TitleUPRAVLJANJE MARKAMA U MODNOJ INDUSTRIJI NA DRUŠTVENIM MREŽAMA - ZARA I H&M
AuthorVera Kmet
MentorSanja Rocco (mentor)
Committee memberGoran Luburić (predsjednik povjerenstva)
Committee memberNeven Šipić (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2017-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj diplomski rad temelji se na upravljanju društvenim mrežama u modnoj industriji, to jest odnosi se na modne marke Zaru i H&M. Na početku rada ukratko je opisan pojam marki i društvenih mreža, te što društvene mreže znače za tvrtku. U radu je detaljno proučeno poslovanje Zare i H&M-a od njihovih početaka, pa do danas. Izvršena je anketa koja je provedena na temelju 263 ispitanika putem društvene mreže Facebook, te detaljna analiza Zare i H&M-a na društvenim mrežama u periodu od 15.6.2017. do 15.8.2017. U tom periodu praćen je porast broja pratitelja, broj objava te komentara. Te kao zaključak opisana je detaljna usporedba Zare i H&M-a.
Abstract (english)
This graduatet thesis is based on the management of social networks in the fashion industry, namely the fashion brands Zara and H&M. At the beginning oft he work, the term brand and social networks is described briefly, and what social neetworks mean for the company. In this paperwork Zara and H&M' operations have been studied in details since it's begining, to date. A survey was based on 263 respondents via Facebook's social network and detailed analysis of Zara and H&M on social networks int he period of 15 June until 15 August 2017. During this period the number od followers increased, number of posts and comments. As a conslusion, it is described a detailed comparasion of zara and H&M.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:044081
Study programmeTitle: Marketing and communication management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: Stručni/a specijalist/ica marketinga i komunikacija (Stručni/a specijalist/ica marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-03 08:43:16