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undergraduate thesis
DJECA KAO POTROŠAČI
2017. urn:nbn:hr:180:814952
Šverko, Paolo
Zagreb School of Business

Cite this document

Šverko, P. (2017). DJECA KAO POTROŠAČI (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:814952

Šverko, Paolo. "DJECA KAO POTROŠAČI." Undergraduate thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:814952

Šverko, Paolo. "DJECA KAO POTROŠAČI." Undergraduate thesis, Zagreb School of Business, 2017. https://urn.nsk.hr/urn:nbn:hr:180:814952

Šverko, P. (2017). 'DJECA KAO POTROŠAČI', Undergraduate thesis, Zagreb School of Business, accessed 16 November 2023, https://urn.nsk.hr/urn:nbn:hr:180:814952

Šverko P. DJECA KAO POTROŠAČI [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2017 [cited 2023 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:180:814952

P. Šverko, "DJECA KAO POTROŠAČI", Undergraduate thesis, Zagreb School of Business, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:180:814952

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Metadata
TitleDJECA KAO POTROŠAČI
Title (english)Children as consumers
AuthorPaolo Šverko
MentorŽeljka Zavišić (mentor)
Committee memberIvana Greguric (predsjednik povjerenstva)
Committee memberTanja Grmuša (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2017-10-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Dijete kao potrošač je svako ljudsko biće mlađe od 18 godina koje kupuje i/ili koristi proizvode ili usluge u svrhe koje nisu namijenjene njegovoj ili tuđoj poslovnoj ili komercijalnoj djelatnosti. Budući da se djeca smatraju ranjivom skupinom u mnogim područjima kao što su pravo, socijalna politika, obiteljski odnosi i dr., smatramo nužnim istražiti utjecaj koji na njih ima marketing usmjeren prema djeci. Ovaj rad, koji se temelji na pregledu literature, bavi se razvojem potrošačkog ponašanja kod djece, utjecajem koji oglašavanje usmjereno prema djeci ima na njih, opisuje najvažnije alate koje marketinški stručnjaci koriste prilikom oglašavanja usmjerenog prema djeci te pruža uvid u relevantne zakone i podzakonske propise Republike Hrvatske koji se odnose na djecu kao potrošače.
Abstract (english)
A child consumer is every human being under the age of 18 who buys and / or uses goods or services for purposes not intended for his or her own business or commercial activity. Since children are considered vulnerable in many domains, such as law, social politics, family relationships etc., it is necessary to investigate the impact that child-oriented marketing has on them. Based upon literature review, this article presents the development of consumer behavior in children, the influence that child-oriented advertising has on them and tools and techniques most often used by marketing experts in child-oriented advertising, as well as provides insight into the relevant laws regulations of the Republic of Croatia that relate to children as consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:814952
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-18 10:25:36