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undergraduate thesis
VAŽNOST UPRAVLJANJA KORPORATIVNIM IDENTITETOM
2018. urn:nbn:hr:180:936126
Bajić, Anela
Zagreb School of Business

Cite this document

Bajić, A. (2018). VAŽNOST UPRAVLJANJA KORPORATIVNIM IDENTITETOM (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:936126

Bajić, Anela. "VAŽNOST UPRAVLJANJA KORPORATIVNIM IDENTITETOM." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:936126

Bajić, Anela. "VAŽNOST UPRAVLJANJA KORPORATIVNIM IDENTITETOM." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:936126

Bajić, A. (2018). 'VAŽNOST UPRAVLJANJA KORPORATIVNIM IDENTITETOM', Undergraduate thesis, Zagreb School of Business, accessed 16 January 2025, https://urn.nsk.hr/urn:nbn:hr:180:936126

Bajić A. VAŽNOST UPRAVLJANJA KORPORATIVNIM IDENTITETOM [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2018 [cited 2025 January 16] Available at: https://urn.nsk.hr/urn:nbn:hr:180:936126

A. Bajić, "VAŽNOST UPRAVLJANJA KORPORATIVNIM IDENTITETOM", Undergraduate thesis, Zagreb School of Business, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:180:936126

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Metadata
TitleVAŽNOST UPRAVLJANJA KORPORATIVNIM IDENTITETOM
Title (english)The importance of managing corporate identity
AuthorAnela Bajić
MentorNeven Šipić (mentor)
Committee memberŽeljka Zavišić (predsjednik povjerenstva)
Committee memberDorotea Milas (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2018-03-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Globalizacija u poslovanju donosi brojne mogućnosti na tržištu, ali donosi i veliku konkurenciju. Način na koji se tvrtka može istaknuti u globalnom tržišnom okruženju jeste njen osnovni stav, korporativni identitet. Korporativnim identitetom pokazujemo važnost prema samima sebi, menadžmentu i zaposlenicima ali i važnost prema eksternim okruženjima. Bez obzira da li tvrtka želi promijeniti trenutni identitet ili nastaviti s dosadašnjim, svaki menadžment mora imati jasan osjećaj cilja i pripadnosti, a koji su ujedno unutarnje i vanjske snage korporativnog identiteta. I dok na globalnoj razini multinacionalne tvrtke shvaćaju važnost korporativnog identiteta te rade na njegovim vizijama i tehnikama, u Hrvatskoj je taj pojam relativno nepoznat.
Abstract (english)
Globalization in business brings numerous opportunities in the market, however, it also brings large competition. A company can distinguish itself in a global market environment is its basic attitude and corporate identity. Corporate identity shows the importance to ourselves, management and employees, but also the importance to external environments. Regardless on whether the company wants to change the current identity or keep up to date, each management must have a clear sense of purpose and affiliation, and at the same time the internal and external powers of corporate identity. While at the global level multinational companies understand the importance of corporate identity and work on its visions and techniques, in Croatia this term is relatively unknown.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:936126
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-03-21 16:45:41