prikaz prve stranice dokumenta ZADOVOLJSTVO POTROŠAČA GRADA ZAGREBA PROIZVODIMA I USLUGAMA LIDLOVIH TRGOVINA
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undergraduate thesis
ZADOVOLJSTVO POTROŠAČA GRADA ZAGREBA PROIZVODIMA I USLUGAMA LIDLOVIH TRGOVINA
2018. urn:nbn:hr:180:855957
Razum, Tajana
Zagreb School of Business

Cite this document

Razum, T. (2018). ZADOVOLJSTVO POTROŠAČA GRADA ZAGREBA PROIZVODIMA I USLUGAMA LIDLOVIH TRGOVINA (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:855957

Razum, Tajana. "ZADOVOLJSTVO POTROŠAČA GRADA ZAGREBA PROIZVODIMA I USLUGAMA LIDLOVIH TRGOVINA." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:855957

Razum, Tajana. "ZADOVOLJSTVO POTROŠAČA GRADA ZAGREBA PROIZVODIMA I USLUGAMA LIDLOVIH TRGOVINA." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:855957

Razum, T. (2018). 'ZADOVOLJSTVO POTROŠAČA GRADA ZAGREBA PROIZVODIMA I USLUGAMA LIDLOVIH TRGOVINA', Undergraduate thesis, Zagreb School of Business, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:855957

Razum T. ZADOVOLJSTVO POTROŠAČA GRADA ZAGREBA PROIZVODIMA I USLUGAMA LIDLOVIH TRGOVINA [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2018 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:180:855957

T. Razum, "ZADOVOLJSTVO POTROŠAČA GRADA ZAGREBA PROIZVODIMA I USLUGAMA LIDLOVIH TRGOVINA", Undergraduate thesis, Zagreb School of Business, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:180:855957

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Metadata
TitleZADOVOLJSTVO POTROŠAČA GRADA ZAGREBA PROIZVODIMA I USLUGAMA LIDLOVIH TRGOVINA
Title (english)Zagreb residents’ customer satisfaction with Lidl stores’ products and services
AuthorTajana Razum
MentorTanja Grmuša (mentor)
Committee memberSanja Rocco (predsjednik povjerenstva)
Committee memberNeven Šipić (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2018-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Trajno zadovoljstvo potrošača dobar je pokazatelj ispravnog poslovanja tvrtke koja stalno ulaže dodatne napore za ostvarenje korporativnih ciljeva. Svaki pojedinac svojim sugestijama može pridonijeti poboljšanju rezultata tvrtke, te su istraživanja zadovoljstva potrošača vrlo česta u tvrtkama koje drže do svog poslovanja. Ovaj rad istražuje zadovoljstvo potrošača grada Zagreba proizvodima i uslugama Lidlovih trgovina. Kako bismo pokušali utvrditi koliko su potrošači grada Zagreba zadovoljni proizvodima i uslugama Lidlovih trgovina, proveli smo istraživanje na uzorku od 123 ispitanika koje je trajalo u vremenskom razdoblju od 15. 1. 2018. do 9. 2. 2018. godine. Istraživanje smo provodili putem anketnog upitnika koristeći aplikaciju Kwiksurveys, objavljivanjem poveznice na društvenoj mreži Facebook i slanjem poveznica putem e-mail poruka. Rezultati istraživanja pokazali su zadovoljavajuće rezultate čime smo potvrdili većinu postavljenih hipoteza.
Abstract (english)
Permanent consumer satisfaction is a good indicator of a company's business that is constantly investing in additional efforts to achieve corporate goals. Everyone can help improve the company's results, with their suggestions and consumer satisfaction surveys are very common in companies that keep up their business. This thesis explores the consumer satisfaction of the city of Zagreb with the products and services of Lidl's stores. In order to find out how many consumers in the city of Zagreb are satisfied with the products and services of Lidl's stores, we conducted a survey on a sample of 123 respondents, which lasted from 15 January 2018 to 9 February 2018. We conducted this research through a questionnaire survey using the Kwiksurveys application, publishing a Facebook social network link, and sending links via email. The results of the research showed satisfactory results, thus confirming most hypotheses.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:855957
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-09-11 07:46:10