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undergraduate thesis
SEGMENTACIJA TRŽIŠTA NAUTIČKE MARINE: PRIMJER D-MARINE, SUKOŠAN
2018. urn:nbn:hr:180:922244
Vulelija, Gloria
Zagreb School of Business

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Vulelija, G. (2018). SEGMENTACIJA TRŽIŠTA NAUTIČKE MARINE: PRIMJER D-MARINE, SUKOŠAN (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:922244

Vulelija, Gloria. "SEGMENTACIJA TRŽIŠTA NAUTIČKE MARINE: PRIMJER D-MARINE, SUKOŠAN." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:922244

Vulelija, Gloria. "SEGMENTACIJA TRŽIŠTA NAUTIČKE MARINE: PRIMJER D-MARINE, SUKOŠAN." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:922244

Vulelija, G. (2018). 'SEGMENTACIJA TRŽIŠTA NAUTIČKE MARINE: PRIMJER D-MARINE, SUKOŠAN', Undergraduate thesis, Zagreb School of Business, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:922244

Vulelija G. SEGMENTACIJA TRŽIŠTA NAUTIČKE MARINE: PRIMJER D-MARINE, SUKOŠAN [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2018 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:180:922244

G. Vulelija, "SEGMENTACIJA TRŽIŠTA NAUTIČKE MARINE: PRIMJER D-MARINE, SUKOŠAN", Undergraduate thesis, Zagreb School of Business, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:180:922244

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Metadata
TitleSEGMENTACIJA TRŽIŠTA NAUTIČKE MARINE: PRIMJER D-MARINE, SUKOŠAN
Title (english)Nautical marina market segmentation: example of D-Marin, Sukosan
AuthorGloria Vulelija
MentorPredrag Čudina (mentor)
Committee memberNeven Šipić (predsjednik povjerenstva)
Committee memberDorotea Milas (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2018-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
U Hrvatskoj postoji 56 nautičkih marina kapaciteta 16.000 vezova u moru i 8500 mjesta na kopnu te još 30.000 vezova u lukama i sportskim lukama. Marine kontinuirano rade na obogaćivanju i podizanju nivoa usluge, te se prilagođavaju suvremenim potrebama i željama nautičkih gostiju. Smještene su u velikim dalmatinskim gradovima ili u prekrasnim otočnim uvalama, u blizini najzanimljivijih prirodnih i kulturnih atraktivnosti. U ovom radu ja ću se bazirati isključivo na primjeru marine u Sukošanu i prikazati je kroz tržišnu segmentaciju koja se najčešće dijeli na četiri velike kategorije geografsku, demografsku, psihografsku i ponašanje potrošača. Segmentacija tržišta se radi zbog razumijevanja tržišta kao i odabira segmenta tržišta kojem želimo prodavati naše proizvode, tj. skupini osoba ili poduzeća prema kojima se kreira marketinški splet (proizvod, cijena, distribucija i promocija). Ovisno da li nas pri segmentaciji tržišta zanima tržište krajnje ili poslovne potrošnje primijeniti ću različite varijable što će također biti objašnjeno u daljnjim ulomcima.
Abstract (english)
In Croatia there are 56 nautical marinas with capacity of 1600 berths and 8500 dry docks, plus an additional 30000 berths in harbors and sports harbours. Marina continuously works on enbracing and increasing levels of service by accommodating the modern needs and wishes by nautical guests. Marinas and harbors are situated in big dalmatian cities or beautiful island bays, close to the most intersting natural and cultural attractions. In this essay I will exclusively use the marina in Sukošan as an example and show it throught segmetation market which is most frequently divided into 4 categories: geographical, demographic, psychographic and the behavior of costumers. Segmetation of Market is used to understand the market, just like the selection of market, segmetation to what we intend to sell our products, that is a group of people or companies in which we create a marketing spill. Depending wheather our market segmentation interest the end of market or buisness spending, I will apply different variables which will be explained and further discussed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:922244
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-09-27 08:06:24