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undergraduate thesis
Marketinški plan tvrtke ICE Eurotransport d.o.o.
2018. urn:nbn:hr:180:435291
Kuštelega, Viktorija
Zagreb School of Business

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Kuštelega, V. (2018). Marketinški plan tvrtke ICE Eurotransport d.o.o. (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:435291

Kuštelega, Viktorija. "Marketinški plan tvrtke ICE Eurotransport d.o.o.." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:435291

Kuštelega, Viktorija. "Marketinški plan tvrtke ICE Eurotransport d.o.o.." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:435291

Kuštelega, V. (2018). 'Marketinški plan tvrtke ICE Eurotransport d.o.o.', Undergraduate thesis, Zagreb School of Business, accessed 07 December 2024, https://urn.nsk.hr/urn:nbn:hr:180:435291

Kuštelega V. Marketinški plan tvrtke ICE Eurotransport d.o.o. [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2018 [cited 2024 December 07] Available at: https://urn.nsk.hr/urn:nbn:hr:180:435291

V. Kuštelega, "Marketinški plan tvrtke ICE Eurotransport d.o.o.", Undergraduate thesis, Zagreb School of Business, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:180:435291

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Metadata
TitleMarketinški plan tvrtke ICE Eurotransport d.o.o.
Title (english)Marketing plan - ICE EUROTRANSPORT d.o.o.
AuthorViktorija Kuštelega
MentorNeven Šipić (mentor)
Committee memberŽeljka Zavišić (predsjednik povjerenstva)
Committee memberDorotea Milas (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2018-10-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom završnom radu upoznati ću Vas s marketinškom strategijom razvijenom za tvrtku Ice Eurotransport. Rad se sastoji od više cjelina kroz koje ćemo upoznati tvrtku čiji je sastavni dio temeljita analiza tržišta na međunarodnoj i nacionalnoj razini. Nakon osnovnih podataka o tvrtki slijedi istraživanje tržišta PEST analizom (demografska, ekonomska, sociološka, tehnološka, ekološka i politička analiza). Kako bismo se mogli proširiti na druga tržišta moramo proučiti tko su nam konkurenti, kupci, dobavljači i supstituti (PEST analiza). Analizirati ćemo rezultate dobivene istraživanjem kroz SWOT analizu i BCG matricu. Na kraju nakon interne i eksterne analize okruženja napraviti ću marketinški plan. On će sadržavati važne podatke o poslovanju tvrtke i ciljnim skupinama kojima se obraćamo. Na temelju toga radimo izbor kanala za oglašavanje i osmišljavamo poruku koju ćemo prenijeti ciljnoj skupini. Za realizaciju planova potrebno je odrediti troškove i znati dosadašnje stanje tvrtke.
Abstract (english)
In this final work I will introduce you to the marketing strategy developed for Ice Eurotransport. The paper consists several units. Through them we will meet the company whose integral part is a market analysis at the international and national level. After basic information about the company I will do the market research with PEST analytics (demographic, economic, sociological, technological, ecological and political analysis). In order to expand to other markets we have to study who are our competitors, customers, suppliers and substitutes (Porter's 5 forces). We will analyze the results obtained through the SWOT analysis and the BCG matrix. Finally, after the internal and external analysis, I will make a marketing plan. It will contain important business information about the company and the target groups we are addressing. Based on that, we are making a selection of advertising channels and designing a message that we will transfer to the target group. For the realization of the plans it is necessary to determine the costs and know the current state of the company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:435291
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-05 10:20:52