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undergraduate thesis
PSIHOLOGIJA MARKETINGA
2018. urn:nbn:hr:180:272235
Granater, Vedran
Zagreb School of Business

Cite this document

Granater, V. (2018). PSIHOLOGIJA MARKETINGA (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:272235

Granater, Vedran. "PSIHOLOGIJA MARKETINGA." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:272235

Granater, Vedran. "PSIHOLOGIJA MARKETINGA." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:272235

Granater, V. (2018). 'PSIHOLOGIJA MARKETINGA', Undergraduate thesis, Zagreb School of Business, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:272235

Granater V. PSIHOLOGIJA MARKETINGA [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2018 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:180:272235

V. Granater, "PSIHOLOGIJA MARKETINGA", Undergraduate thesis, Zagreb School of Business, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:180:272235

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Metadata
TitlePSIHOLOGIJA MARKETINGA
Title (english)Psychology of marketing
AuthorVedran Granater
MentorŽeljka Zavišić (mentor)
Committee memberGoran Luburić (predsjednik povjerenstva)
Committee memberNeven Šipić (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2018-10-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Rad započinjemo psihologijom potrošača, njihovim ponašanjem, odnosom proizvoda i potrošača te grupama i segmentacijom potrošača. Baziramo se na psihologiji prodaje i reklame, načinu na koji ona počiva na razumijevanju potrošača,njezinim utjecajem na stavove, vrijednosti, emocije, vjerovanja te na kraju i ponašanja. Proučavamo marketing i brendiranje u svrhu prihvaćanja novog proizvoda, utjecaj marke na kriterij odlučivanja o kupnji te njezinu ulogu u novom načinu komunikacije među ljudima. Analiziramo psihologiju boja kao čest alat u marketingu te njihov utjecaj na potrošače.
Abstract (english)
We are starting this thesis with consumer psychology, their behavior, product and consumer relationships, and groups and consumer segmentation. We are based on the psychology of sales and advertising, the way it rests on consumer understanding, its influence on attitudes, values, emotions, beliefs, and ultimately behaviors. We are studying marketing and branding for the purpose of adopting a new product, brand influence on purchasing decision criteria and its role in the new way of communication between people. We analyze color psychology as a common tool in marketing and their impact on consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:272235
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-05 11:28:59