prikaz prve stranice dokumenta STRATEGIJA MARKETINGA MODNE KUĆE - PRIMJER ZARA
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undergraduate thesis
STRATEGIJA MARKETINGA MODNE KUĆE - PRIMJER ZARA
2018. urn:nbn:hr:180:066259
Sever, Renata
Zagreb School of Business

Cite this document

Sever, R. (2018). STRATEGIJA MARKETINGA MODNE KUĆE - PRIMJER ZARA (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:066259

Sever, Renata. "STRATEGIJA MARKETINGA MODNE KUĆE - PRIMJER ZARA." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:066259

Sever, Renata. "STRATEGIJA MARKETINGA MODNE KUĆE - PRIMJER ZARA." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:066259

Sever, R. (2018). 'STRATEGIJA MARKETINGA MODNE KUĆE - PRIMJER ZARA', Undergraduate thesis, Zagreb School of Business, accessed 03 December 2024, https://urn.nsk.hr/urn:nbn:hr:180:066259

Sever R. STRATEGIJA MARKETINGA MODNE KUĆE - PRIMJER ZARA [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2018 [cited 2024 December 03] Available at: https://urn.nsk.hr/urn:nbn:hr:180:066259

R. Sever, "STRATEGIJA MARKETINGA MODNE KUĆE - PRIMJER ZARA", Undergraduate thesis, Zagreb School of Business, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:180:066259

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Metadata
TitleSTRATEGIJA MARKETINGA MODNE KUĆE - PRIMJER ZARA
Title (english)Fashion brand's marketing strategy – Zara example
AuthorRenata Sever
MentorPredrag Čudina (mentor)
Committee memberŽeljka Zavišić (predsjednik povjerenstva)
Committee memberNeven Šipić (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2018-11-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Strategija marketinga predstavlja temelj poslovanja svakog poduzeća na dva načina, kao proces koji kroz strateški marketinški plan vodi do stvaranja strategije marketinga te kao značajna konkurentska prednost, način na koji poduzeće posluje i ostvaruje bolje rezultate od svoje konkurencije. Najpoznatije španjolsko poduzeće za proizvodnju odjeće, Zara, posluje na drugačiji način od većine drugih proizvođača odjeće. Tradicionalni proizvođači se usredotočuju na distribuciju i maloprodaju odjeće, a odjeću ne proizvode same, nego za njih to rade tvornice uglavnom u zemljama u razvoju, a proizvođači. Budući da se u modnoj industriji koristi puno radne snage, poduzeća nastoje smanjiti troškove proizvodnje te zato proizvode tamo gdje je radna snaga jeftinija. U ovom radu su prikazani način na koji Zara posluje, identificirani čimbenici koji utječu na poslovanje te utvrđene strateške prednosti i nedostaci Zare.
Abstract (english)
A marketing strategy represents the foundation of every business in two ways: as a process that uses strategic planning to create a marketing strategy and as a notable advantage over competitors, a means by which a business can attain better results than their competition. The most prominent Spanish clothing manufacturing company, Zara, conducts business differently than most other clothing companies. Traditional clothing companies concentrate on distribution and retail, but they don't manufacture their products themselves rather leaving that part to companies in mostly emerging economies. Given that the clothing industry is very labor intensive, businesses strive to cut production costs by hiring in those places where labor is most cost effective. This report will highlight Zara's business model, identify factors which affect their business and explore their strategic advantages and disadvantages in their idustry.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:066259
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-12 10:27:25