prikaz prve stranice dokumenta DRUŠTVENE INTERNETSKE PLATFORME I NJIHOV UTJECAJ NA DONOŠENJE ODLUKE O KUPNJI
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undergraduate thesis
DRUŠTVENE INTERNETSKE PLATFORME I NJIHOV UTJECAJ NA DONOŠENJE ODLUKE O KUPNJI
2018. urn:nbn:hr:180:863807
Kočiš, Sanda
Zagreb School of Business

Cite this document

Kočiš, S. (2018). DRUŠTVENE INTERNETSKE PLATFORME I NJIHOV UTJECAJ NA DONOŠENJE ODLUKE O KUPNJI (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:863807

Kočiš, Sanda. "DRUŠTVENE INTERNETSKE PLATFORME I NJIHOV UTJECAJ NA DONOŠENJE ODLUKE O KUPNJI." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:863807

Kočiš, Sanda. "DRUŠTVENE INTERNETSKE PLATFORME I NJIHOV UTJECAJ NA DONOŠENJE ODLUKE O KUPNJI." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:863807

Kočiš, S. (2018). 'DRUŠTVENE INTERNETSKE PLATFORME I NJIHOV UTJECAJ NA DONOŠENJE ODLUKE O KUPNJI', Undergraduate thesis, Zagreb School of Business, accessed 17 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:863807

Kočiš S. DRUŠTVENE INTERNETSKE PLATFORME I NJIHOV UTJECAJ NA DONOŠENJE ODLUKE O KUPNJI [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2018 [cited 2024 November 17] Available at: https://urn.nsk.hr/urn:nbn:hr:180:863807

S. Kočiš, "DRUŠTVENE INTERNETSKE PLATFORME I NJIHOV UTJECAJ NA DONOŠENJE ODLUKE O KUPNJI", Undergraduate thesis, Zagreb School of Business, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:180:863807

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Metadata
TitleDRUŠTVENE INTERNETSKE PLATFORME I NJIHOV UTJECAJ NA DONOŠENJE ODLUKE O KUPNJI
Title (english)Social Internet platforms and their influence on reaching purchasing decisions
AuthorSanda Kočiš
MentorDijana Vuković (mentor)
Committee memberNeven Šipić (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2018-11-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Mobilna tehnologija se svakim danom sve više razvija i samim tim preuzima vrlo važnu ulogu u privatnom i poslovnom smislu. Imamo veliki izbor mobilnih uređaja koji nam nude potpunu slobodu izbora aplikacija i servisa za uređivanje slika, video sadržaja, čitanje knjiga ali i kupovine što je i sama tema i ovog rada. Internet je svojim razvojem i svojim brojnih mogućnostima dao svojim korisnicima i potrošačima slobodu pretraživanja sadržaja i mogućnost kupovine na nizu aplikacija za kupovinu diljem svijeta. Potrošač danas ima dostupno sve na nekoliko klikova na svom pametnom telefonu uz besplatnu dostavu na njegovu adresu po vrlo povoljnim cijenama. Razvojem mobilnih aplikacija za kupovinu kupcima su na raspolaganju razne aplikacije koje im omogućuju lakšu i bržu kupovinu. Kupovina putem mobilnih uređaja ima raznih prednosti koje se očituju u pogodnosti, pristupačnosti, jednostavnosti povezivanja, učinkovitosti, osiguravanju šireg dosega te praktičnosti.
Abstract (english)
Mobile technology is increasingly evolving every day and takes on a very important role both in private and business. We have a large selection of mobile devices that offer us the complete freedom to choose applications and services for editing images, video content, reading books, and shopping, which is the main theme itself of this papperwork. With its development and its numerous capabilities, the Internet has given his users and consumers the complete freedom to search for content and the ability to purchase a number of shopping applications around the world. Consumers today have all available at a few clicks on their smartphones with free delivery at their addresses at very affordable prices. By developing mobile shopping applications, customers have available different applications that provide easier and faster way to shop. Purchasing goods (shopping) using mobile devices has many advantages like convenience, accessibility, simpler connectivity, effectiveness, securing a wider range of products/services and practicality.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:863807
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-22 08:27:43