We live in the world of technology and the media that capture most of our everyday lives. There are many different types of media in the market and each media is in their own way fighting for readers, listeners and/or viewers. As history changed, the media changed and adapted to the needs of society. Today's society is a media society and mass media plays a major role in a human life and participates in the structure of social power. In the past there was no such overwhelming media coverage, but today that is a normal thing. In a fierce competition where media actually convey the same or similar news, all available resources must be used to attract readers, listeners, or viewers. Mass media includes newspapers, prints, books, television and today the most modern form of mass media, the Internet. The books are representatives of the first form of mass media and replaced with the emergence of newspapers. The newspapers then were replaced by the radio and it's influence and significance. The radio was then replaced by television which became globally the most popular and the most influential. In the modern society, the most widely known and most widely used new media is the Internet. It represents a major threat to classic media, because it allows users not only to read, listen and watch products and services, but also to be able to promote their own. Visual communications belong to the non-verbal type of communication. Visual communication includes part of non-verbal communication, viewing, eye contact, vision, facial expression, body language, and everything that can be read, viewed, seen, and perceived. Visual communications include art, drawings, graphic design, illustration and web design.