Title DIGITALIZACIJA LJUDSKE KOMUNIKACIJE
Title (english) Digitalizing human communication
Author Ivan Žuntar
Mentor Dorotea Milas (mentor)
Committee member Sanja Rocco (predsjednik povjerenstva)
Committee member Neven Šipić (član povjerenstva)
Granter Zagreb School of Business Zagreb
Defense date and country 2018-11-20, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Information and Communication Sciences Mass Media
Abstract Svaki napredak u tehnologiji nas približava virtualnoj stvarnosti kakvu možemo vidjeti u Hollywoodskim filmovima znanstvene fantastike, gdje tehnologija funkcionira na razini umjetne inteligencije i robotike. Između ostalog, napredak tehnologije kroz devetnaesto i dvadeseto stoljeće nam je donio radijske stanice putem kojih smo započeli prvu bežičnu komunikaciju na veće udaljenosti, s vremenom mogućnost vizualnog prikaza prethodno snimljenog sadržaja, a najveći korak smo postigli razvitkom interneta i napretkom uređaja koje danas zovemo smartphone.
Internet je potaknuo na globalizaciju, omogućio širenje informacija na novoj razini, a kroz medij smartphona stvorio pristup virtualnom životu na dlanu naše ruke. Socijalne mreže su nam možda donijele napredak u globalnoj povezanosti, viralnom širenju vijesti, omogućile gledanje video sadržaja kao i slušanje istog, potaknule na širenje marketinga na digitalnim platformama, no, također i na stvaranje iskrivljene slike savršenog čovjeka, cenzure, širenja lažnih vijesti, prijevara.
Isto tako, za razliku od opipljivih proizvoda kojima se trguje na globalnom tržištu, sadržaj na Internetu ne može biti prilagođen za pojedina tržišta, već je globalno dostupan na beskonačnom broju lokacija i pohranjen je u "cyber-prostoru". Budući da informacije slobodno teku i dostupne su bilo gdje u svijetu, ozbiljna se pitanja pojavljuju kada više nacija pokušava regulirati takav sveprisutni medij, što često dovodi do sukoba kako se sudaraju zakoni različitih zemalja. Velika je vjerojatnost da ćemo u idućim godinama vidjeti nov način sinergije između nas, korisnika interneta, tehnologije i društvenih mreža koja će opet napraviti veliku generacijsku razliku.
Abstract (english) Every advancement in technology is approaching the virtual reality we can see in Hollywood's science fiction movies, where technology function on level of advanced artificial intelligence and robotics. Among other things development of technologies, throughout the nineteenth and twentieth centuries, we initially introduced the radio station through which we started the first wireless communication at a greater distance, later on the possibility of viewing moving picture which was previously recorded on video, and the biggest step we have achieved was the development of the Internet and the technological advancement of today, called smartphone.
Internet has prompted globalization, enabled the spreading of information at a new level, and through the smartphone we created an approach to virtual life on palm of our hands. Social networks may bring us advances in global connectivity, viral news spreads, viewing and watching video content, and encouraging the expansion of marketing on digital platforms. It also created curved images of the perfect body, introduced us to censorship, spread of fake news, fraud.
Unlike tangible products traded on a global market, content on the Internet cannot be customized for markets but is globally available on a continuous number of locations and stored in a "cyber space". Since information is free and available anywhere in the world, serious issues arise when more people are trying to regulate such a ubiquitous media, which often leads to conflicts as colliding with the laws of various countries. It is very likely that in the coming years we will see a new way of synergy between users, technology and Internet, which will again make a big difference in future generations.
Keywords
klasični mediji
digitalni mediji
komunikacija
društvene mreže
globalno selo
ICT
smartphone
medijska pismenost
Keywords (english)
classical media
digital media
communication
social networks
global village
ICT
smartphone
media literacy
Language croatian
URN:NBN urn:nbn:hr:180:506793
Study programme Title: Marketing management Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource Text
File origin Born digital
Access conditions Access restricted to students and staff of home institution
Terms of use
Created on 2018-11-22 08:43:49