prikaz prve stranice dokumenta MARKETINŠKE AKTIVNOSTI NA PRIMJERU „LINO“ DJEČJE HRANE PODRAVKA
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undergraduate thesis
MARKETINŠKE AKTIVNOSTI NA PRIMJERU „LINO“ DJEČJE HRANE PODRAVKA
2019. urn:nbn:hr:180:937850
Roso, Katarina
Zagreb School of Business

Cite this document

Roso, K. (2019). MARKETINŠKE AKTIVNOSTI NA PRIMJERU „LINO“ DJEČJE HRANE PODRAVKA (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:937850

Roso, Katarina. "MARKETINŠKE AKTIVNOSTI NA PRIMJERU „LINO“ DJEČJE HRANE PODRAVKA." Undergraduate thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:937850

Roso, Katarina. "MARKETINŠKE AKTIVNOSTI NA PRIMJERU „LINO“ DJEČJE HRANE PODRAVKA." Undergraduate thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:937850

Roso, K. (2019). 'MARKETINŠKE AKTIVNOSTI NA PRIMJERU „LINO“ DJEČJE HRANE PODRAVKA', Undergraduate thesis, Zagreb School of Business, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:937850

Roso K. MARKETINŠKE AKTIVNOSTI NA PRIMJERU „LINO“ DJEČJE HRANE PODRAVKA [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2019 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:180:937850

K. Roso, "MARKETINŠKE AKTIVNOSTI NA PRIMJERU „LINO“ DJEČJE HRANE PODRAVKA", Undergraduate thesis, Zagreb School of Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:180:937850

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Metadata
TitleMARKETINŠKE AKTIVNOSTI NA PRIMJERU „LINO“ DJEČJE HRANE PODRAVKA
Title (english)Marketing activities of baby food – an example of „Lino“ by Podravka
AuthorKatarina Roso
MentorNeven Šipić (mentor)
Committee memberGoran Luburić (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2019-02-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Glavni cilj ovog rada je analizirati specifičnosti marketinških aktivnosti poduzeća Podravka i to na primjeru Podravkinog branda Lino dječja hrana. Uz navedeni glavni cilj prikazat će se i trenutna situacija na tržištu dječje hrane u Republici Hrvatskoj. Svrha rada je dati uvid u marketinški aspekt poslovanja jednog od najpoznatijih i najdugovječnijih hrvatskih poduzeća iz područja prehrambene industrije te ustanoviti koje marketinške aktivnosti su u fokusu menadžmenta takvog poduzeća, a koje marketinške aktivnosti on možda ne koristi u dovoljnoj mjeri. U izradi ovoga rada korišteni su uglavnom sekundarni podaci.
Abstract (english)
The main goal of this paper is to analyze the specificity of the marketing activities of the Podravka company on the example of the Podravka brand Lino baby food. In addition to the stated main objective, the actual situation on the market for children's food in the Republic of Croatia will be presented. The purpose of this paper is to give an insight into the marketing aspect of the business of one of the most famous and the most long-lived Croatian companies in the field of food industry. Also, the purpose is to determine marketing activities which are in focus of the management of such an enterprise as well as marketing activities which are not being used to a sufficient extent. Mainly secondary data were used in development of this paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:937850
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-02-14 16:43:14