The topic of this paper is an analysis of the role of communication skills in building a personal image on the example of former Prime Minister Ivo Sanader. Through this paper, we will be introduced to the definition and division of communication and to what extent our nonverbal expression is more dominant than what we are verbalizing. On this path of building and presenting ourselves, we enter the psychology and barriers that prevent us from realizing ourselves and learn in what way can we deal with them. We come to know that fear is our greatest obstacle to self-realization, and we find examples of how to deal with it. Even though we cannot dispute the importance of natural talent, we will see that speech skills can be upgraded and improved to turn us into excellent speakers, even if we were previously rated as less talented speakers. Speech, as a unique gift to human beings, is a very powerful tool for achieving our goals and goals of society in general, but it is often used as a means of manipulation, especially in politics and political communication that this paper is about. On the example of former Prime Minister Ivo Sanader, we will see how to upgrade natural talents and gifts to successfully turn into a top rhetorician, but also how to build a positive image of yourself in the public through just skilful words and manipulation. Altough still high on the list of best political rhetoricians, the former Prime Minister is a picturesque example of how, irrespective of talent and charm, which easily led to public affection, it is equally easy to lose the sympathy of the public with non-conforming procedures respectively when a person loses credibility. We conclude that communication is a synergy of verbal and non-verbal expression and, regardless of the dominance of the nonverbal message we send, it creates a perfect harmony in which one cannot function without the other.