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undergraduate thesis
MARKETING I ODNOSI S JAVNOŠĆU U SPORTU
2019. urn:nbn:hr:180:773312
Šikić, Filip
Zagreb School of Business

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Šikić, F. (2019). MARKETING I ODNOSI S JAVNOŠĆU U SPORTU (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:773312

Šikić, Filip. "MARKETING I ODNOSI S JAVNOŠĆU U SPORTU." Undergraduate thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:773312

Šikić, Filip. "MARKETING I ODNOSI S JAVNOŠĆU U SPORTU." Undergraduate thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:773312

Šikić, F. (2019). 'MARKETING I ODNOSI S JAVNOŠĆU U SPORTU', Undergraduate thesis, Zagreb School of Business, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:180:773312

Šikić F. MARKETING I ODNOSI S JAVNOŠĆU U SPORTU [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2019 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:180:773312

F. Šikić, "MARKETING I ODNOSI S JAVNOŠĆU U SPORTU", Undergraduate thesis, Zagreb School of Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:180:773312

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Metadata
TitleMARKETING I ODNOSI S JAVNOŠĆU U SPORTU
Title (english)Marketing and public relations in sport
AuthorFilip Šikić
MentorDorotea Milas (mentor)
Committee memberNeven Šipić (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2019-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
U završnom radu „Marketing i odnosi s javnošću u sportu“ govori se o marketingu i odnosima s javnošću u sportu kao zasebnoj disciplini. Uspoređuje se marketinška struka i odnosi s javnošću općenito s marketingom u sportu i sportskim biznisom. Također se promatra i obrađuje vrijeme i način rada marketinških stručnjaka prije interneta odnosno prije primjene digitalnih medija s današnjim načinom rada kada su nam na raspolaganju moderne digitalne tehnologije. Digitalizacijom medija, komunikacija koja je do nedavno bila jednosmjerna, postaje dvosmjerna. Rad marketinga i PR stručnjaka prati razvoj interneta i digitalnih medija te se definiraju nove aktivnosti i poslovni procesi u medijskoj industriji. Rad marketinga i PR stručnjaka također prati i razvoj društvenih mreža kao i njihov značaj na području marketinga općenito pa samim time i marketinga u sportu kao jedne zasebne gospodarske grane. U drugom djelu završnog rada prezentiran je intervju s gospodinom Alecom El-Kazalom, promotorom kompanije NIKE kojim se želi u jednom dijelu ukazati na važnost sporta te na sport kao posebnu gospodarsku granu i na marketing u sportu kao posebnost koja prati tu istu gospodarsku djelatnost.
Abstract (english)
In the final article "Marketing and Public Relations in Sports", marketing and public relations in sport are considered as a separate discipline. Marketing and public relations marketing are generally compared with marketing in sports and sports. It also deals with the time and manner of marketing professionals before the Internet or before using digital media with today's mode of work when modern digital technology is available. By digitizing media, communication that one-way communication has recently become two-way. The work of marketing and PR experts follows the development of the Internet and digital media and defines new activities and business processes in the media industry. The work of marketing specialists and PR monitors and develops social networks as well as their importance in the field of marketing in general, and thus marketing in sport as a unique private sector. In the second part of the final work, an interview with Mr. Alecom El-Kazalom, promoter of NIKE, presented the desire to highlight in one part the importance of sport and sport as a special economic branch and marketing in sport as a feature that accompanies the same economic activity.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:773312
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-07-24 12:18:23