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undergraduate thesis
STRATEGIJA RAZVOJA TURIZMA U DALMATINSKOJ ZAGORI
2019. urn:nbn:hr:180:048663
Lovrić, Domagoj
Zagreb School of Business

Cite this document

Lovrić, D. (2019). STRATEGIJA RAZVOJA TURIZMA U DALMATINSKOJ ZAGORI (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:048663

Lovrić, Domagoj. "STRATEGIJA RAZVOJA TURIZMA U DALMATINSKOJ ZAGORI." Undergraduate thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:048663

Lovrić, Domagoj. "STRATEGIJA RAZVOJA TURIZMA U DALMATINSKOJ ZAGORI." Undergraduate thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:048663

Lovrić, D. (2019). 'STRATEGIJA RAZVOJA TURIZMA U DALMATINSKOJ ZAGORI', Undergraduate thesis, Zagreb School of Business, accessed 14 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:048663

Lovrić D. STRATEGIJA RAZVOJA TURIZMA U DALMATINSKOJ ZAGORI [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2019 [cited 2024 April 14] Available at: https://urn.nsk.hr/urn:nbn:hr:180:048663

D. Lovrić, "STRATEGIJA RAZVOJA TURIZMA U DALMATINSKOJ ZAGORI", Undergraduate thesis, Zagreb School of Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:180:048663

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Metadata
TitleSTRATEGIJA RAZVOJA TURIZMA U DALMATINSKOJ ZAGORI
Title (english)Tourism development strategy of Dalmatian hinterland
AuthorDomagoj Lovrić
MentorPredrag Čudina (mentor)
Committee memberSanja Rocco (predsjednik povjerenstva)
Committee memberTanja Grmuša (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2019-07-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Hrvatska je poznata turistička zemlja u svijetu te sukladno s tim na nacionalnoj razini postoji strategija kojom se određuju najbitnije smjernice ukupnog razvoja turizma u državi. Za stvaranje preduvjeta bržeg razvoja i kvalitetnijeg turizma potrebno je dodatnih investicija infrastrukturnih sadržaja te novih i kreativnih turističkih proizvoda koje Hrvatska nudi. Jedan od takvih turističkih proizvoda je i područje Dalmatinske zagore koje svojim turističkim i kulturnim potencijalima te pametnim upravljanjem može pridonijeti gospodarskom razvoju regije. Takve mjere razvoja nastoji postići i grad Drniš koji je putem strategije razvoja turizma definirao ciljeve razvoja ruralnog i planinskog turizma, ekoturizma, pustolovni i sportski turizma, gastronomije i kulturnog turizma. Kako bi se uspješno provela strategija razvoja turizma na području Dalmatinske zagore potrebna je sinergija i suradnja na svim institucionalnim razinama kako bi provedba plana bila što efikasnija i u konačnici ostvarila što bolji rezultat.
Abstract (english)
As a famous tourist country Croatia has a national strategy which determinates the most important guidelines for tourism development. To create the prerequisites for faster development and better tourism, additional investment of infrastructure and new and creative tourism products is needed by Croatia. One of these tourist products is the area of Dalmatian outback which, with its tourist and cultural potential and smart management, can contribute to the economic development of the region. Town of Drniš which is famous because it produces one of the most famous Prosciutto in the country is putting effort to define the goals of the tourist strategy such as development of rural and mountain tourism, ecotourism, adventure and sport tourism, gastronomy and cultural tourism. In order to successfully implement the tourism strategy in Dalmatian outback, synergy and cooperation at all institutional levels are needed in order to make the plan as efficient as possible to achieve the best result.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:048663
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-08-28 13:30:18