Title ULOGA I VAŽNOST EMPATIJE U KOMUNIKACIJI
Title (english) The role and importance of empathy in communication
Author Sven Barić
Mentor Dorotea Milas (mentor)
Committee member Neven Šipić (predsjednik povjerenstva)
Committee member Predrag Čudina (član povjerenstva)
Granter Zagreb School of Business Zagreb
Defense date and country 2019-09-12, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Information and Communication Sciences Communicology
Abstract U ovom radu analizira se definicija empatije i detaljnije se razrađuje taj pojam. Empatija je sposobnost razumijevanja i posvješćivanja. Njome proživljavamo osjećaje, misli, pa i same emocije druge osobe bez da su ti osjećaji, misli i emocije u potpunosti iznošeni verbalnom komunikacijom. Zato je u radu razrađena i komunikacija kao takva, zajedno sa njenim vještinama bez kojih sporazumijevanje i komuniciranje ne bi bilo moguće. No da bi ono bilo jednostavnije za razumjeti, bilo je potrebno dotaknuti se organizacijske kulture. Kada govorimo organizacijskoj kulturi možemo reći da je ona jedan od ključnih čimbenika koji utječu na poslovanje i postojanje same organizacije, a da bi to poslovanje bilo što učinkovitije komunikacija, empatija i drugi čimbenici spomenuti u radu imaju veliku ulogu.
Organizacijska kultura fokusirana je na postizanje što boljih rezultata u produktivnom okruženju, ali glavna stavka koja je uvijek izostavljena je emocija. Poslovni svijet gleda uspjeh i efektivnost kroz prizmu tablica i brojeva, ali svi uvijek zaboravljaju na ljudski faktor. Stoga je, empatija u poslovnome svijetu gotovo nepostojeća te je samim time njena uloga važnija nego ikada. Uživljavanje u tuđe emocionalno stanje otvara nam niz mogućnosti, no postoje velike empatijske prepreke koje sprječavaju korištenje empatije u punom potencijalu. Želimo li da empatija postane pokretač društvenih promjena trebamo se fokusirati na gledanje svijeta tuđim očima i usvojiti šest navika empatičnih ljudi jer nam one mogu povećati kreativnost, poboljšati odnose te umanjiti predrasude i riješiti sukobe. Empatija bi trebala biti najvažnija vrlina koju čovjek treba razvijati kako bi napredovao.
Abstract (english) This paper analyzes the definition of empathy and elaborates on the term in more detail. Empathy is the ability to understand and become aware. With it, we experience the feelings, thoughts, and emotions of the other person without those feelings, thoughts, and emotions being fully conveyed through verbal communication. That is why communication as such is elaborated in the work, along with its skills, without which communication and communication would not be possible. But to make it easier to understand, it was necessary to touch on the organizational culture. When we talk about organizational culture, we can say that it is one of the key factors that influence the business and the existence of the organization, and to make the business as efficient as possible communication, empathy and other factors mentioned in the work play a big role.
Organizational culture is focused on achieving the best possible results in a productive environment, but the main issue that is always left out is emotion. The business world views success and effectiveness through the prism of tables and numbers, but everyone always forgets about the human factor. Therefore, empathy in the business world is almost non-existent and thus its role is more important than ever. Empathizing with another person opens up a number of possibilities, but there are major empathy barriers that prevent full use of empathy. If we want empathy to be a driver of social change, we need to focus on looking at the world with someone else's eyes and adopt six habits of empathetic people, because they can increase our creativity, improve relationships, reduce prejudices and resolve conflicts. Empathy should be the most important virtue a person needs to develop in order to thrive.
Keywords
empatija
nenasilna komunikacija
asertivnost
komunikacija
organizacija
organizacijska kultura
komunikacijski proces
Keywords (english)
empathy
nonviolent communication
assertiveness
communication
organization
organizational culture
communication process
Language croatian
URN:NBN urn:nbn:hr:180:576209
Study programme Title: Marketing management Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource Text
File origin Born digital
Access conditions Access restricted to students and staff of home institution
Terms of use
Created on 2019-12-02 10:36:11