The word "lobbying" means a complex activity that allows you to protect the interests of the group and turn public attention to the problems faced. It is understood the first disclosure of their own bet, after which they can start to look for allies who are willing to support the position of activists. The search for like-minded people is the most simple and effective through an analysis of electoral programs and promises of different parties and individuals. It helps to understand the extent to which the statement of the program correspond to the actual activities after the elections, as well as to detect the degree of compliance of the promises of politicians and ideas that promote a particular lobbyist. History lobbying knows many other ways to seek the support of MPs. Often, personal acquaintance plays a role, which allows reasonable to conclude whether a deputy interested in the bill which promotes lobbyist. Realizing what lobbying is, a person who deals with this kind of activities can most effectively represent the interests of a particular community in order that they can be taken into account when formulating decisions on the state level. This applies to the activities of various government agencies, including the adjustment of capacity to formulate laws. Lobbyists, achieving their goals, can encourage faster decision-making on the matter or force them to delay consideration, slow down. Every modern lobbyist, who is participating in the political, legislative, marketing and other processes that are important to the local or national level for a certain category of persons, perfectly well understand what lobbying is and what it does. The figures are well aware that if the government decision to be in their interest, they contradict and should therefore be slow. They may force the state system to take into account public interests. There is a fine line between marketing and public relations. No matter how they differ, in the same measure and complementary. The attitude of the public is almost 90% more efficient than a content marketing. Marketing people saying how great you are and highlights their positive qualities, for other people to praise you in public. Because of differences between marketing and public relations on a daily basis should be supplemented in a continuous process. Lobbying and public relations are two compatible activities which are the most important skills of research, data analysis and effective communication of information to the various stakeholders. Also, lobbying is important because it is closely related to the decision-making process.