prikaz prve stranice dokumenta GLOBALNA MARKETINŠKA KONKURENTNOST NA PRIMJERU MARKE CHARLOTTE TILBURY
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master's thesis
GLOBALNA MARKETINŠKA KONKURENTNOST NA PRIMJERU MARKE CHARLOTTE TILBURY
2020. urn:nbn:hr:180:021609
Kereš, Nensi
Zagreb School of Business

Cite this document

Kereš, N. (2020). GLOBALNA MARKETINŠKA KONKURENTNOST NA PRIMJERU MARKE CHARLOTTE TILBURY (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:021609

Kereš, Nensi. "GLOBALNA MARKETINŠKA KONKURENTNOST NA PRIMJERU MARKE CHARLOTTE TILBURY." Master's thesis, Zagreb School of Business, 2020. https://urn.nsk.hr/urn:nbn:hr:180:021609

Kereš, Nensi. "GLOBALNA MARKETINŠKA KONKURENTNOST NA PRIMJERU MARKE CHARLOTTE TILBURY." Master's thesis, Zagreb School of Business, 2020. https://urn.nsk.hr/urn:nbn:hr:180:021609

Kereš, N. (2020). 'GLOBALNA MARKETINŠKA KONKURENTNOST NA PRIMJERU MARKE CHARLOTTE TILBURY', Master's thesis, Zagreb School of Business, accessed 15 March 2023, https://urn.nsk.hr/urn:nbn:hr:180:021609

Kereš N. GLOBALNA MARKETINŠKA KONKURENTNOST NA PRIMJERU MARKE CHARLOTTE TILBURY [Master's thesis]. Zagreb: Zagreb School of Business; 2020 [cited 2023 March 15] Available at: https://urn.nsk.hr/urn:nbn:hr:180:021609

N. Kereš, "GLOBALNA MARKETINŠKA KONKURENTNOST NA PRIMJERU MARKE CHARLOTTE TILBURY", Master's thesis, Zagreb School of Business, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:180:021609

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Metadata
TitleGLOBALNA MARKETINŠKA KONKURENTNOST NA PRIMJERU MARKE CHARLOTTE TILBURY
Title (english)Global Marketing Competitiveness on Charlotte Tilbury's Example
AuthorNensi Kereš
MentorDijana Vuković (mentor)
Committee memberDorotea Milas (predsjednik povjerenstva)
Committee memberTanja Grmuša (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2020-02-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tržište kozmetike sve više je prepoznatljivo, kako u svijetu tako i na području Republike Hrvatske. Zbog stalnog ulaganja u kozmetičke proizvode, ulazak na tržišta je sve teži. Potrebno je raznim novim inovacijama stvarati veliku prednost u odnosu na konkurenciju. Prije ulaska na novo tržište potrebno je istražiti tržište na koje se planira ući, isto kao i politiku te države, proučiti sve prednosti i nedostatke te sastaviti strategiju ulaska. Na primjeru kozmetike Charlotte Tilbury, prikazan je njihov ulazak na hrvatsko tržište, u cilju postizanja konkurentnosti.
Abstract (english)
The cosmetics market is becoming more and more recognizable both in the world and in the Republic of Croatia. Because of the constant investment in cosmetic products, entering the markets becomes more difficult. Different new innovations must create a great advantage over the competition. Before entering a new market, it is necessary to research the market in which you plan to study, as well as the policy of that country, to study all the advantages and disadvantages, and to formulate an entry strategy.For example of Charlotte Tilbury cosmetics shows their entry into the Croatian market in achieving competitiveness.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:021609
Study programmeTitle: Marketing and communication management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: Stručni/a specijalist/ica marketinga i komunikacija (Stručni/a specijalist/ica marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-02-27 17:10:52