With this final paper, we want to show the power of redesign and promotional activities for Superiore espresso coffee products, which are a part of Franck's range of coffees prepared for the HORECA channel. Superiore undergoes a product redesign at the time of the product's life cycle. A good redesign of the product's visual identity and the right choice of promotional activities, together with improved taste quality, led to a complete turnaround in the business. With the relaunch of the brand, the aim is to expand the company's offer and transform its perception into a modern, contemporary story. In the theoretical part, we will try to understand the importance of design, redesign, and advertising activities or the whole marketing mix (7P), crucial for the best possible placement of products or services on the market. Human are a visual being, and esthetics are important to us. It matters how we look, how we design the space of our living, and what the cup we drink coffee from looks like. In the food industry, and generally, certain brands have existed for years on a well-designed platform for designing their product or service, which incorporates a good selection of all the key elements of visual communication: typography, photography, packaging design (product design) as well as planning a series of marketing activities that are an integral part of the road to success.