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master's thesis
Sponzoriranje sportskih organizacija u funkciji razvoja sporta i gospodarstva
2022. urn:nbn:hr:180:104694
Grgić, Ana
Zagreb School of Business

Cite this document

Grgić, A. (2022). Sponzoriranje sportskih organizacija u funkciji razvoja sporta i gospodarstva (Master's thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:104694

Grgić, Ana. "Sponzoriranje sportskih organizacija u funkciji razvoja sporta i gospodarstva." Master's thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:104694

Grgić, Ana. "Sponzoriranje sportskih organizacija u funkciji razvoja sporta i gospodarstva." Master's thesis, Zagreb School of Business, 2022. https://urn.nsk.hr/urn:nbn:hr:180:104694

Grgić, A. (2022). 'Sponzoriranje sportskih organizacija u funkciji razvoja sporta i gospodarstva', Master's thesis, Zagreb School of Business, accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:180:104694

Grgić A. Sponzoriranje sportskih organizacija u funkciji razvoja sporta i gospodarstva [Master's thesis]. Zagreb: Zagreb School of Business; 2022 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:180:104694

A. Grgić, "Sponzoriranje sportskih organizacija u funkciji razvoja sporta i gospodarstva", Master's thesis, Zagreb School of Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:180:104694

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Metadata
TitleSponzoriranje sportskih organizacija u funkciji razvoja sporta i gospodarstva
Title (english)Sports organizations sponsorship with a purpose of sports and economical development
AuthorAna Grgić
MentorZlatko Hodak (mentor)
Committee memberGoran Luburić (predsjednik povjerenstva)
Committee memberDorotea Milas (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2022-02-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Početna premisa je nalagala da ugovori o sportskom sponzorstvu imaju značajan utjecaj na rast i razvoj gospodarstva. Sport sam po sebi okuplja razne generacije profesionalaca i amatera, počevši od najmlađih pa sve do najstarijih uzrasta. Ta je činjenica sama po sebi naznaka da sport možebitno utječe na gospodarstvene promjene i otvara potencijalna nova tržišta proizvoda i usluga. U Radu je analizirano sportsko sponzorstvo iz aspekta svih sudionika s ciljem razjašnjavanja njegovog utjecaja na sport, njegov razvoj i rezultate te na gospodarstvo na lokalnoj, regionalnoj i nacionalnoj razini. Predstavljeni su oblici i vrste sponzorstava, elementi i prava svakog od njih te ciljevi i načini njihovih ostvarivanja. Svaki od njih ima svoje pozitivne i negativne aspekte što je također uvršteno u Rad. Svaka sportska organizacija svojim rezultatima i svakodnevnim djelovanjem može privući svakojake pravne subjekte voljne sponzoriranja te na taj način napraviti promjenu, veću ili manju, u svojoj okolini čime je početna premisa Rada potvrđena.
Abstract (english)
The initial premise dictated that sports sponsorship contracts have a significant impact on the growth and development of the economy. Sport itself brings together various generations of professionals and amateurs, starting from the youngest all the way to the oldest. This fact itself is an indication that sport can significantly influence economic changes and open potential new markets for products and services. In the Thesis, sports sponsorship was analyzed from the perspective of all participants with the aim of clarifying its impact on sport, its development and results, and on the economy at the local, regional and national level. The forms and types of sponsorships, the elements and rights of each of them, as well as the goals and methods of their realization are presented. Each of them has its own positive and negative aspects, which is also included in the Thesis. With its results and daily activities, every sports organization can attract every legal entity willing to sponsor and thus make a change, bigger or smaller, in its environment, which confirms the initial premise of the Thesis.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:104694
Study programmeTitle: Marketing and communication management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: magistar/magistra marketinga i komunikacija (magistar/magistra marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-11 08:02:41